Group Product Marketing Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe Firefly is transforming creativity through generative AI, enabling creative professionals (CPros) to ideate, design, and produce content in entirely new ways. As Group Manager of Product Marketing for Firefly (Inbound), you will lead a team focused on understanding the needs of Creative Professionals and shaping how Firefly delivers value across Adobe's creative ecosystem.

This is a high-impact leadership role where you'll guide strategic product marketing initiatives, mentor a team of PMMs, and influence product direction and go-to-market strategies. You'll collaborate deeply with product, outbound marketing, and cross-functional teams to ensure Firefly is discoverable, adopted, and loved by creative professionals worldwide.

• Drive the strategic direction of inbound product marketing programs for Firefly tailored to creative professionals.
• Partner with Firefly and flagship app product teams to shape roadmap priorities based on customer insights and cross-app journey opportunities.
• Champion deep understanding of workflows, needs, and aspirations through research, data analysis, and direct engagement.
• Partner closely with outbound PMMs for Creative Professionals segments to co-develop marketing programs that drive awareness and adoption of Firefly.
• Foster a culture of innovation, customer obsession, and cross-functional collaboration.
• Refine Firefly's value proposition for creative professionals, ensuring it resonates across subject areas and use cases.
• Represent the strategic vision of Firefly for CPros to senior leadership and cross-functional partners.

• 10+ years of experience in product marketing, product management, or strategy roles, ideally in creative software or AI technologies.
• 5+ years of experience managing people, including senior-level marketers.
• Proven ability to lead critical initiatives and mentor high-performing teams.
• Strong analytical and critical thinking skills; adept at using data to inform decisions.
• Exceptional communication and storytelling abilities, with experience influencing executive team members.
• Passion for creativity, design, and emerging technologies like generative AI.

• BS degree in Marketing, Business, or a related field—or equivalent practical experience.

You'll be part of a team shaping the future of creativity at Adobe—building responsibly developed AI tools that empower millions of professionals. This is a rare opportunity to lead in a fast-moving space, drive meaningful impact, and help define how the next generation of creators work.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300–$273,200 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Fair Chance Ordinances

Adobe will consider qualified…