Sr. Community Engagement Strategist

Sr. Community Engagement Strategist – Adobe

Join to apply for the Sr. Community Engagement Strategist role at Adobe.

Our Company – Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

The Opportunity – Adobe's Digital Enablement and Care community team is responsible for helping millions of users find success with Adobe's products. We engage with our customers through various platforms, including HelpX, Adobe Community Forums, and online communities like Discord, You Tube, Twitter, and Facebook. Through proactive content and collaboration with real‑world experts, we help inspire and empower our community through solutions, creativity, and driving meaningful engagement.

We are looking for a Senior Community Engagement Strategist to lead and scale customer engagement within Adobe Express communities. This role will play a pivotal part in shaping the future of the community experience—delivering a vibrant space for customers to connect, exchange knowledge, and provide support all while adapting to an AI‑first world. You’ll respond to customers, create inspiring content that drives engagement through impactful discussions and programs, and advocate for customers by translating insights into actionable improvements in partnership with cross‑functional teams.

• Develop and lead Express’ community strategy and drive initiatives that nurture a vibrant creative community, increase engagement, and foster belonging among customers and advocates.
• Respond to and resolve customer questions, issues, and feedback; proactively create, publish, and curate content in our communities that meet target metrics and goals.
• Create engaging content for the community, including posts, announcements, videos, and other activities about products, features, workflows, and standard processes.
• Drive product fixes and improvements by amplifying customer voice through data, feedback and insights across Care teams.
• Modernize community support by demonstrating AI and digital innovation to scale engagement.
• Identify, attract, and grow relationships alongside outside specialists, partners, and passionate advocates to enrich community knowledge and elevate brand influence.
• Coordinate community operations, proactively finding opportunities to optimize engagement and insights to inform strategy.
• Develop ongoing and deep product and domain expertise through hands‑on learning and projects that contribute back to the community and teams.
• Mentor junior members to develop engaging content and effectively support customers.
• Ensure team and community adherence to quality standards, guidelines, and metrics.

• 7+ years of experience developing plans for community engagement and driving initiatives end‑to‑end with measurable outcomes in a fast‑paced environment.
• Demonstrated experience building and managing engaged online communities with a track record of driving meaningful growth and loyalty.
• Expertise in using and training others in genAI or automation tools for content creation, issue resolution, and effective engagement.
• Strong operational management skills, including tracking performance measures and proactively identifying and solving issues.
• Expertise in creative fields (photography, graphic design, etc.) and common tools and workflows, with activity in online communities like Reddit and Discord.
• Exceptional written and verbal communication skills, with the ability to facilitate conversations, inspire advocates, and manage challenging situations with empathy.
• Strong analytical approach: adept at using data, insights, and sentiment analysis to measure engagement, influence strategy, and report on impact.
• Experience building partnerships with external experts, influencers, and advocates, as well as internal product, support, and business leaders.
• Deep understanding of customer lifecycle,…