Manager, Firefly Customer Engagement

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Join our "Dev Ops for Content" revolution, where we partner with global brands and agencies to transform their end-to-end creative workflows-from ideation through activation-to unlock the GenAI-powered Content Supply Chain.

As a Manager, Firefly Customer Engagement, you will lead, mentor, and encourage a team of AI Engagement Managers-our customer-embedded strategists and product owners-who develop and realize customers' GenAI transformation journeys. Your team operates at the intersection of product, engineering, enterprise consulting, and client advocacy, ensuring fast, iterative value realization that drives adoption, growth, and trust.

This role calls for an encouraging people leader who balances mentorship with hands-on engagement. You'll serve as the ultimate advocate for your team and customers. You will support AI Engagement Managers to deliver value quickly. You will build long-term executive relationships and ensure the customer's voice drives Adobe Firefly's product innovation.

If you are passionate about cultivating top consulting talent, scaling GenAI adoption, and translating bold ideas into measurable outcomes, this is your stage.

• Recruit, mentor, and empower a high-performing group of AI Engagement Managers.
• Foster an environment dedicated to customer obsession, product ownership, and continuous learning, centered on GenAI and Adobe Firefly.
• Act as mentor and sponsor-guiding AI Engagement Managers on executive presence, value realization, and scalable playbooks.
• Champion career development and encourage your colleagues to set the standard across every engagement.

• Oversee and steer large-scale enterprise programs focused on Firefly and GenAI adoption.
• Ensure your team applies Forward Deployed Engineering principles-rapid prototyping, iterative feedback, and agile collaboration with customers.
• Act as the executive contact and trusted advisor for strategic customers managing critical issues.
• Reinforce a culture of measurable impact-every engagement tied to business value and ARR growth.

• Partner with Product, Engineering, and Customer Success to translate field insights into Firefly's roadmap.
• Lead your team to pilot new features and best practices-accelerating adoption and shaping Adobe's GenAI delivery standards.
• Represent your team in executive reviews, customer workshops, and cross-functional forums, elevating Firefly's role in the enterprise GenAI market.

• Stay current on GenAI, creative automation, and progress within the content management process.
• Enable knowledge sharing across teams, embedding lessons learned into reusable playbooks and scaling innovation across engagements.
• Advocate for guidelines in customer engagement, consulting excellence, and the integration of generative AI both inside and outside Adobe.

• 8+ years in digital strategy, enterprise consulting, or AI/ML roles; 2+ years in people leadership or team management.
• Proven ability to lead customer-facing consulting talent-guiding high-potential Engagement Managers to elevate impact and executive presence.
• Deep understanding of GenAI, Adobe Firefly, and first- and third-party AI models, with the ability to translate concepts into business value.
• Experience delivering enterprise-scale digital transformation or AI adoption programs with measurable impact.
• Familiarity with Adobe Creative Cloud, Firefly, and Gen Studio…