Senior Product Manager, Prediction

Senior Product Manager - Predict Performance

Location: San Jose, CA

Team: Adobe Firefly Enterprise

Adobe is transforming enterprise content supply chains with intelligent brand solutions. These solutions redefine how enterprises develop, govern, and scale content. At the core is Brands, a first-of-its-kind AI system. It codifies brand identity into machine-readable ontologies to ensure brand fidelity and performance across all creative outputs.

We're seeking a Senior Product Manager to guide the generation of high-performing variants aligned with brand standards and compliance. The role calls for expertise in conversion funnels, data instrumentation, and analysis to gain actionable insights.

This opportunity is ideal for someone passionate about AI, data science, design systems, and enterprise marketing. A strong bias for data-driven decision making, execution, and cross-functional teamwork is essential.

• Take ownership of the product vision and strategy for Performance Prediction. Focus on defining the scope and developing models to forecast performance for creative and marketing content.
• Develop and manage the data model and event taxonomy. Integrate 1P telemetry, 3P signals, and channel-specific data into one source. Use this for analysis and activation across varied campaigns.
• Optimize performance in creative production by defining conditions for template-based smart assembly and instructing Generative AI models to produce high-performing content. Drive partnerships with tools like Photoshop, Illustrator, and InDesign, and models such as Adobe Firefly and Black Forest Labs.
• Collaborate with Gen Studio and Firefly teams to align performance prediction with Adobe's broader brand and content supply chain strategy. Partner with engineering, development, and go-to-market teams to deliver impactful capabilities.
• Engage directly with enterprise customers to understand challenges in producing performant content and find opportunities for AI augmentation. Translate customer insights into actionable requirements that balance creativity, control, and compliance in AI-first content workflows.
• Own important measures to monitor business outcomes, acting as the CEO of Performance Prediction. Define and strictly track progress against business goals and key results.

• 5-7+ years of product management experience in analytics and data platforms, demonstrating a successful history of delivering data-driven product results.
• Proficiency in analytics and experimentation, SQL/BI, product telemetry, cohort analysis, causal inference, experiment development, and readouts.
• Experience with data platforms, integrating third-party (Meta, Google, Linked In, Tik Tok) and first-party channel-specific data, and activating insights through campaign life cycles.
• Outstanding communication, storytelling, and cross-functional alignment skills to encourage designers, engineers, and enterprise collaborators.
• A builder's approach with curiosity, execution velocity, and empathy for end users.
• A mix of IQ and EQ to use data and relationships to get results.

• BA/BS in Computer Science, Data Science, Engineering, or a related technical field, or equivalent experience.
• Experience in performance marketing or measurement, and knowledge of privacy, consent, and brand governance in enterprise contexts.
• Experience with creative and marketing content creation platforms as well as content production automation.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $125,800 -- $239,725 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $165,600 - $239,725.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission…