HR Business Partner - GMPT, Creative & Brand Ads - San Jose

HR Business Partner - GMPT, Creative & Brand Ads - San Jose

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The Global Monetization Product and Technology (GMPT) team is the core revenue engine for Tik Tok, responsible for building sophisticated advertising technology and platforms that advertisers use to connect with audiences worldwide. Our work includes everything from backend targeting signals and ad measurement to the tools for brand, lead‑generation, and other large‑scale advertising partners.

This role requires 5 days in the office each week. The GMPT organization emphasizes the importance of in‑person collaboration and cross‑functional partnerships, which is why we follow an in‑office schedule. Please note that our in‑office and hybrid work models are regularly reviewed, and specific requirements may be subject to change.

• Act as a trusted advisor, hands‑on problem‑solver, and strategic project leader with a broad scope that evolves with business needs.
• Coach leaders on talent assessment, development, succession planning, organization effectiveness, and high‑performing team dynamics.
• Partner with other HR Business Partners to support the leadership team, translating business priorities into actionable people strategies.
• Analyze trends in performance, attrition, and engagement using HR metrics and dashboards to provide data‑driven insights and recommendations.
• Provide guidance on business restructures, workforce planning, and headcount modeling.
• Proactively manage and resolve employee relations issues, serving as the primary point of contact for employees and managers.
• Enhance employee development and management year‑round with coaching, mentoring, timely feedback, and oversight of the formal performance review and calibration process.
• Conduct initial fact‑finding and investigations into employee relations concerns, partnering with central ER and Legal teams on high‑risk cases.
• Manage core processes such as transfers, organizational changes, data and reporting, and system changes.

• 3 years of experience as an HR Generalist, People Partner, or Human Capital Consultant.
• Corporate experience in employee relations, performance management, leadership development, and general HR program/operations.
• Proven ability to operate in a fast‑paced, high‑growth, and ambiguous environment.
• Willingness and flexibility to communicate across global time zones (including AMS, EMEA, and APAC).

• 1 year of experience as an HR Business Partner.
• Experience supporting Product Development and/or tech client groups.
• Entrepreneurial mindset, ability, and willingness to be hands‑on (operational) and strategic.
• Exceptional communication and presentation skills.
• Demonstrated ability to autonomously manage multiple projects concurrently with strong attention to detail and effective time management.
• Proactive, self‑starter mindset with a strong desire to learn, grow, and take on new challenges.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product helps people authentically express themselves, discover and connect. Our global, diverse teams make that possible, and together we create value for our communities, inspire creativity, and bring joy. We strive to do great things with great people, leading with curiosity, humility, and a desire to make impact in a rapidly growing tech company.

Every challenge is an opportunity to learn and innovate as one team.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to build a workplace that reflects the many communities we reach.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

The base salary range for this position in the selected city is $102,600 - $174,400 annually. Compensation may vary outside of this range depending on qualifications, skills, and experience. The role may also be eligible for discretionary bonuses/incentives and restricted stock units.

Associate

Full‑time

Human Resources

Technology, Information and Internet