VP of Product & Application Engineering

Franklin

WH is a rapidly expanding company determined to become the leader in the global energy home storage system (ESS) industry. Franklin

WH offers whole home energy solutions typically coupled with solar PV systems, bringing households into the modern all-electric future. Though founded by experts in power electronics, BMS and EMS, Franklin

WH is equally focused on energy management software while also providing top level service to our partners and customers. Franklin

WH is expanding its global footprint, relying on an industry leading supply chain. This is an exciting time to be at a fast-growing company in a fast-accelerating industry.

The VP of Product & Application Engineering will lead product vision, strategy, and execution across Franklin

WH’s energy solutions portfolio. This role is responsible for defining and prioritizing product requirements informed by market, partner, and installer insights, while building a multi-year product roadmap aligned with company objectives. The VP will drive continuous improvement of current offerings and shape the architecture for future systems, integrating hardware and software across inverters, energy storage, power management, and EMS/VPP platforms. This leader will work cross-functionally with sales, service, supply chain, operations, and legal to ensure cohesive and successful product delivery.

• Lead frontline product requirement definition and prioritization based on market, partner, and installer insights.
• Develop a clear multi-year product strategy and roadmap aligned with company goals.
• Drive improvement of current products (reliability, installation experience, service feedback) and guide next-generation system architecture.
• Integrate inverter engineering, energy storage system design, power-flow management, and EMS/VPP software into a cohesive product platform.
• Collaborate cross-functionally with sales, service, supply chain, operations, and legal teams to ensure aligned execution.

• 8+ years of product management experience in energy storage, inverter systems, electrical power management, or EMS software.
• Strong understanding of inverter design principles, battery storage architecture, power-supply/demand logic, and control software.
• Familiarity with IRA / OBBB / Domestic Content / FEOC and ability to incorporate compliance into product planning.
• Proven execution capability, strong cross-functional leadership, and the ability to convert field insights into product decisions.
• Excellent communication skills;
  English fluency required. Mandarin proficiency is a plus.
• Experience in C&I or Utility-scale energy projects (DER, VPP, Microgrid).
• Background at industry leaders in storage, inverter, or energy systems.
• Experience with data center energy management, power infrastructure, or mission-critical electrical systems.
• Familiarity with energy control platforms or EMS software is highly desirable.

Franklin

WH offers a competitive salary plus fully comprehensive benefits and a performance bonus package based on an annual objective achievement. Our generous benefits package includes:

• 401(k) Retirement Plan.
• Medical/dental/life/disability program.
• PTO and sick days.
• Life insurance and long-term disability.

Franklin

WH is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

Agency applications will not be considered.