ASO & Digital Marketing Specialist

Responsibilities

• Assist in the development and execution of digital marketing campaigns within the Apple App Store and Google Play Store with the goal of increasing downloads and conversion
• Source and coordinate event creatives to ensure on-brand visuals for App Stores and related channels.
• Collaborate cross-functionally with the Studio Team, Product Marketing, and Product teams to gather updates, feedback, and secure asset approvals.
• Maintain and update asset libraries for app store creatives, including screenshots, icons, and preview videos.
• Track development schedules and roadmap timelines for various assets.
• Manage calendars for store events aligned with product feature launches, promotional activities, and seasonal updates.
• Coordinate and prepare localized asset updates, ensuring cultural relevance and compliance with app store review guidelines.
• Handle end-to-end publishing processes for multiple apps on App Store Connect and Google Play Console.
• Ensure all submissions meet platform guidelines and adhere to required timelines.
• Contribute to monitor, measure, and analyze the effectiveness of marketing campaigns and initiatives within the app stores.
• Prepare reports from analytics tools to summarize data and communicate findings.

• 2 to 4+ years’ experience in Mobile App Marketing/Project Management/App Store Optimization (ASO) related role, ideally around enterprise mobile products
• Familiarity with design tools (ie, Photoshop, Figma) and program management tools (Workfront, Airtable etc)
• Interest in creative technology and mobile landscape.

• Bachelor's Degree or equivalent experience in Marketing, Business, or a related field.

• $39.28 per hour.

Associate

Full-time

Marketing