Commercial Marketing Marketing, Program Manager
Listed on 2026-02-07
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Dental / Dentistry
Healthcare Consultant
Embark on an enriching journey with PROCEPT Bio Robotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders.
That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.
Education is at the heart of Aquablation adoption, and Commercial Field Marketing plays a critical role in helping surgeons build confidence, proficiency, and long-term success with the therapy. As the Manager of Utilization Programs, you will help shape the peer-to-peer experiences that move surgeons from early use to advanced proficiency, reinforcing best practices and support utilization growth across key customer accounts.
This is not just a coordination role, it is a chance to work directly with high-volume physician faculty, align with commercial teams on account strategy, and deliver programs that meaningfully impact procedural success and patient outcomes. You will collaborate across Sales, Clinical, and Marketing to bring structured, high-quality educational experiences to life that accelerate adoption and support our mission to transform BPH care.
If you are energized by creating surgeon engagement moments, partnering with top physician educators, and driving measurable commercial impact, you will thrive in this role.
What Your Day-To-Day Will Involve- Program Strategy & Execution
- Develop and manage a portfolio of utilization-focused P2P programs including case observations, workshops, labs, round tables, webinars, and virtual sessions.
- Align program offers with surgeon proficiency stages, account maturity, and utilization objectives.
- Support structured pathways that reinforce best practices and increase surgeon confidence with Aquablation therapy.
- Surgeon & Faculty Engagement
- Partner with high-volume KOL surgeons to support utilization-focused education and best practice sharing.
- Maintain faculty relationships to ensure readiness, continuity, and high-quality educational experiences.
- Match faculty to account needs based on clinical and regional dynamics.
- Support faculty in developing presentation content, clinical case narratives, and workshop materials aligned to messaging and commercial priorities.
- Cross-Functional Commercial Collaboration
- Partner with Utilization Sales to identify program needs tied to account strategy and activation.
- Collaborate with Clinical teams to ensure case observation readiness and procedural support.
- Work with downstream marketing to ensure content, messaging, and tools are aligned and field ready.
- Coordinate with Capital teams as appropriate during the transition from initial training to utilization support.
- Program Operations & Compliance Interface
- Work with internal operations, KOL management, and vendors to support logistics and onsite execution.
- Support faculty contracting, FMV honoraria, Adva Med compliance, and Sunshine Act reporting.
- Ensure CRM systems (e.g., Salesforce) capture program participation and engagement accurately.
- Measurement, Signals & Continuous Improvement
- Track outcomes, surgeon engagement, and utilization signals to inform commercial program investment.
- Capture feedback from surgeons, sales, and clinical partners to drive continuous improvement.
- Provide visibility to commercial leadership on program performance and account maturity trends.
- Bachelor’s degree in marketing, business, healthcare, or related field.
- 8+ years in commercial healthcare, clinical training, or healthcare marketing.
- 3+ years supporting physician-facing or peer-to-peer education programs in a regulated environment.
- Strong cross-functional communication and project management skills.
- Ability to travel up to 50%.
- Urology or surgical robotics experience.
- Experience with CRM systems (e.g., Salesforce), LMS platforms, and event management tools.
At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.
And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team…
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