Senior Product Manager Content & Service Ad Product Team - Creative & Catalog

Responsibilities

About the team, the Content Service Ad Product team is responsible for the end-to-end vertical performance ads solution including App & Gaming, Lead Ads & Web-based Ads (Travel & Entertainment), which is one of the revenue drivers of Tik Tok Monetization Platform. The Creative & Catalog team, in the context, is responsible for client-oriented product catalog management & creative management product areas.

• Catalog:
  Product inbound, management & integration with vertical ads solutions, etc.
• Creative: 3rd party creative solutions (creator creatives), AIGC creatives, etc.

Product management of creative & catalog products in global content & services ad product, which includes product & creative supply, user intent analysis, the integration of creative with ad format and other pillars. Build end-to-end solutions for advertisers to start their ad journey in Tik Tok.

Understand the key pain points from clients on their operation of catalog & creative products, and provide solutions to improve their experience in terms of efficiency & effectiveness based on holistic metrics.

Build up product roadmap to reflect the long-term vision & mission of the team.

Minimum Qualifications:

• 5 years+ experience in product management areas.
• Prefer those who have the experience of advertiser tooling products.

Preferred Qualifications:

Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English – speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Compensation Description (Annually) – The base salary range for this position in the selected city is $165,120 - $414,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their…