Head of Content Design

Responsibilities

About the Team:
As the window of Tik Tok's business services, our Tik Tok UED Monetization team aims to enable and inspire clients to effortlessly connect with audiences and maximize brand potential.

• Lead the Head of Content Design team through user experience (UX), design thinking, well‑defined content strategy, and advocacy for the content design discipline.
• Build products that captivate and engage viewers, transforming product features and concepts so that they are intuitive and easy to understand.
• Identify opportunities and share feedback on development, improvement, and growth for team members.
• Work with team leads to build team culture, encourage collaboration, and develop skills.
• Drive completion of high‑quality work in a fast‑paced, dynamic work environment.
• Facilitate projects, allocate resources, and drive consensus with stakeholders across time zones.
• Help manage and ensure the content experience meets Tik Tok standards, and champion best practices.
• Align with writing teams across time zones to drive a cohesive product narrative.
• Find opportunities for Content Design to shine by leading projects, working on high‑impact initiatives, and contributing strategically.
• Manage priorities to serve business needs while supporting, inspiring, and motivating content designers.
• Write, proofread, and edit UI text for your own and reports' projects.
• Help lead the Content Forum to drive consistency and improve content quality.
• Define efficient, practical solutions and processes for large‑scale problems.

Minimum Qualifications:

• Extensive years of experience in UX writing, content strategy, copywriting, UX, or equivalent fields.
• Minimum 5 years experience in managing, mentoring, coaching, and developing a team.
• Writing portfolio including, but not limited to: user interface copy, microcopy, user education, direct or transactional emails, style guides, or product launch content.

Preferred Qualifications:

• Bachelor's degree in English, Journalism, Communications, Technical Writing, UX, HCI, or equivalent practical experience.
• Experience using Sketch, Figma, and Asana.
• Self‑starter who can manage multiple projects in a fast‑paced environment and stay focused when faced with changing requirements.
• Experience building style guides and language systems.
• Experience collaborating with Product Management, Design, User Research, Engineering, and Localization teams.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with…