Senior Lifecycle Operations Manager

Creative Operations & Process Manager – Lifecycle Marketing

Adobe’s Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term growth for Adobe through innovative, impactful, and scalable marketing programs.

In this highly visible role, you will optimize existing processes and create new processes as we integrate emerging technologies into our workflow. You will also collaborate with regional partners to ensure alignment and facilitate the successful adoption of these processes.

This position demands excellent analytical skills, a deep understanding of process‑improvement methodologies such as Lean, Six Sigma, SAFe, and Kaizen, and the ability to communicate effectively with all levels of the organization.

• Assess current Lifecycle Marketing processes and workflows, identify areas for optimization, and build a robust multi‑quarter roadmap of initiatives driving measurable impact.
• Lead execution of that roadmap across end‑to‑end marketing operations, ensuring clear and effective communication of progress and impact to practitioners, engineering teams, and senior leadership, tailoring the message to the appropriate level for each audience.
• Collaborate with engineering teams to define technology requirements that optimize processes and develop workflows when supporting new technology.
• Drive process training and adoption; develop supporting training materials, standard operating procedures (SOPs), and other documentation needed.
• Onboard teams on new processes ensuring that new ways of working are implemented effectively; develop a measurement framework to benchmark and track adoption, ongoing usage, and efficiency gains.
• Be an expert user of our email marketing tools and provide guidance, recommend, and educate team members on usage of the right tools based on their needs.

• Experience in email or performance marketing with an emphasis on business operations, personalization, and experimentation.
• Strong background in analyzing and improving business processes to enhance efficiency, productivity, and overall performance; previous Marketing or Business Operations experience preferred, with proven project management experience.
• Meticulous organization and attention to detail with a passion for operational excellence.
• Extensive knowledge of industry standards and effective processes for email marketing, including creative development, audience segmentation, and end‑to‑end execution.
• Passionate about solving complex system‑ or process‑based problems; provide opinions and recommendations on how to improve and elevate performance.
• Solid understanding of process‑improvement methodologies such as Lean Six Sigma or SAFe;
  Workfront expert level abilities (certification a plus).
• Good understanding of program management platforms and communication tools (Workfront, Planner, M365); familiarity with and regular use of Adobe’s products strongly preferred.
• Proven experience; MBA or BA/BS degree.

The U.S. pay range for this position is $112,000 – $215,100 annually, varying by location and experience.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

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