Strategy Operations and Planning Manager, SMB Advertising

Strategy Operations and Planning Manager, SMB Advertising

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• Team Introduction:
  Tik Tok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or be discovered. From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer‑centric mindset to help businesses achieve their marketing goals on Tik Tok, no matter how big or small.
• As part of the Monetization Product, the team is focused on helping to build products that enable small to medium‑size advertisers on Tik Tok's ad platform. We're seeking an experienced Operations Manager. We are building a team of self‑starters, motivated individuals who thrive in a fast‑paced environment, with an appetite for learning, innovation, and comfort solving challenging problems, with solutions to benefit SMB teams across global regions and markets.
• Deeply understand the e‑commerce advertising clients' industries and products, develop methodologies, establish industry solutions, and build industry solutions into product.
• Formulate industry strategies, identify growth opportunities, and take responsibility for overall industry revenue; gain insights into industry development trends from both internal and external perspectives, conduct regular industry‑specific research, improve category diversity, and develop category merchandise strategies for marketing events.
• Promote industry operation strategy and methodologies, guide client development strategies, industry approaches, and marketing campaign implementation.

• Minimum Qualifications:
  
  Bachelor's degree or above with 3+ years of experience in digital operations;
  Excellent integrated marketing and project management skills;
  Working knowledge of apparel and accessories industry, industry‑related operations experience preferred;
  Strong communication and organizational coordination abilities, self‑motivated, passionate about thinking, learning and research, with independent thinking and judgment capabilities;
  Sharp data sensitivity with strong mining and insight abilities, proficient in data analysis tools such as Thinkcell/Excel;
  Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders.
• Preferred Qualifications:
  
  Skilled in using data insights to inform communication strategies and measure their effectiveness;
  Strong entrepreneurial spirit that can develop and lead a new initiative from the ground up; thrive in ambiguity;
  Experience in the apparel and accessories industry.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our…