Premise Market Manager - Leading Global Beverage - San Francisco, CA

Overview

Green House is an integrated creative engagement agency that cultivates and grows quantifiable, results-driven creativity. Unified by purpose, values and our proprietary Cultiv8 process, we grow it forward. We believe that brands are built through the application of art and science, our creative ‘green’ and our strategic ‘house’. A carefully constructed blend of individual creative thinking and strategic, commercially based rigor.

Found in every Cultivator at Green House is this duality of both art and science. We know that bringing the right measure of both to our work is the key to a thriving culture, and ultimately, powerful creative brand engagements.

Job Summary:

The On-Premise Market Manager plays a vital role in expanding a premium non-alc beverage portfolio in the FSOP (Food Service On Premise) channel within an assigned territory. You will work closely with the On-Premise Market Sales Manager to identify opportunities to grow the brand and bring it to life in influential accounts. You will work closely with local bottler and distributor partners and commercial sales managers to ensure the successful distribution, growth, and brand positioning of the portfolio.

In addition, as the face of the brand within the trade and nightlife industry, the On-Premise Market Manager will be responsible for alignment of sales and marketing objectives, ensuring program imperatives (KPIs) are achieved, and building (consumer and trade) affinity for the brand. We are also passionate about supporting the local industry culture and fostering creativity in the trade community and accounts we serve.

As the On-Premise Market Manager, we want you to share this same passion! You will have the opportunity to work closely with the trade community, build relationships, and bring a premium non-alc beverage portfolio to life in authentic and engaging ways. This exciting role requires a dynamic and experienced Market Manager who has a solid sales and marketing background and can balance thinking creatively with the key execution priorities of the business.

• Strategic Planning and Programming:
  Creates pre-sold consumer demand by increasing brand awareness and brand love in designated market, driving consumers to request and purchase.
• Understands and works with management on the route to market and inventory levels by being aware of current inventory and out of stock situations by distributors, and by alerting management to possible fluctuations in demand.
• Analyzes entire account base by consistently visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable.
• Prepares and delivers professional sales presentations to customers by balancing the brand’s priorities and customers’ needs to include selling new products, cold box placements, drink menus, and promotions.
• Ensures maximum brand visibility within accounts by using effective and current point of sale materials when appropriate.
• Identifies opportunities & propose strategic initiatives & event participation based on understanding of local market.
• Drives development and implementation of Guest Marketing programming to enhance the brand’s presence in the On-Premise channel, delivering best-in-class execution.
• Attains standards of performance goals (KPIs) by achieving the distribution, program, and activity goals as set by management.
• Secures programming in compliance with all state and local laws and aligns with client corporate directives.

• Budget Management, Communication & Reporting:
  Ensures that all financial resources are driving the brand(s) growth objectives.
• Collaborates with Regional Field Marketing teams to ensure consistent reporting and communication cadences (monthly/quarterly business review).
• Delivers post-program and market activity reports to internal and external stakeholders promptly.
• Ensures proper budget management via expense report submission bi-weekly in Concur.
• Inventory and asset management.

• Trade Engagement:
  Serves as the primary point of contact for regional and local Trade Advocacy groups and industry trade events.
• Serves as the primary point of…