Sales Development Representative - North America

Sales Development Representative - North America

Join our AI platform as an early Sales Development Representative (SDR) in North America and play a fundamental role in our international expansion. As a core member of our go-to-market team, you’ll be at the forefront of generating pipeline and introducing our technology to one of the world’s fastest-growing tech markets.

• Expanding into North America as part of our global growth strategy

• Serving leading apps like Step, mFour, and more

• Proven record as an enterprise-grade app personalization platform

This is an opportunity to help craft our customer acquisition strategy in NA while partnering closely with leadership and sales.

As our first SDR in North America, you’ll be responsible for generating qualified leads, building relationships with key prospects, and setting the foundation for our regional sales success. You will work closely with Account Executives, marketing, and product teams to localize outreach and drive pipeline from the ground up.

• Pipeline Generation:
  Develop and execute strategies to build a robust pipeline of qualified prospects in the NA market

• Market Penetration:
  Research and identify target accounts and key decision-makers

• Outbound Experimentation:
  Test and optimize outbound campaigns for the best response rates

• Regional Insights:
  Surface actionable feedback and local market intelligence to improve our go-to-market

• Q1 Objectives:
  Generate 40+ qualified meetings leading to $100K+ new pipeline

• Q2 Objectives:
  Double meeting volume and increase pipeline value to $300K+

• Year 1 Objectives:
  Contribute to $2M+ sourced pipeline and help solidify our brand awareness in NA

• Execute outbound prospecting (emails, calls, Linked In) to engage enterprise/mid-market targets

• Research, identify, and qualify decision-makers within target accounts

• Conduct discovery calls and initial qualification to uncover needs and pain points

• Set high-quality meetings and demos for Account Executives

• Work with AE to ensure smooth handoff and excellent prospect experience

• Collaborate to iterate on ideal customer profiles and tailored messaging

• Report on outreach effectiveness and market reaction; document learnings and playbooks

• Work with marketing to execute and localize demand generation campaigns

• Manage CRM data, maintain accurate prospecting records, and follow up with all leads

• Utilize sales engagement and research tools for efficient outreach

• 1+ year of outbound B2B sales development, preferably in AI/SaaS/technology

• Experience with enterprise/mid-market prospecting and qualification

• Demonstrated ability to generate qualified meetings and exceed targets

Pipeline Builder

• Persistent, creative, and metrics-driven

• High energy, self-motivated, and comfortable with rejection

• Strong communication and writing skills for multichannel outreach

Market Explorer

• Research-oriented; quickly grasps new markets and verticals

• Comfortable adapting approaches based on feedback and results

Team Player

• Excellent collaboration with Account Executives, marketing, and product

• Receptive to coaching and eager to share best practices

Organized & Analytical

• Methodical in lead management and follow-up

• Familiarity with CRM systems and sales development tools

If you’re excited about building a region from the ground up and eager to grow your sales career with a proven platform in a high-growth market, we want to hear from you.

This role offers the chance to make a defining impact on our market entry and growth while gaining deep exposure to enterprise sales in a fast-paced, innovative environment.