Senior Product Marketing Manager - GTM, Jira Product Discovery

Overview

Atlassian is looking for a Senior Product Marketing Manager to lead the mid-market go-to-market motion for Jira Product Discovery, while maturing and scaling our enterprise and strategic sales motions. You’ll be a strategic member of the Jira Product Discovery team, working closely with Sales, Demand Generation, and Channel teams to drive pipeline creation and deal progression through repeatable sales plays, grassroots enablement, field programs, and direct support for priority accounts.

You’ll also dig into sales and pipeline data to identify trends, co-own pipeline health with Sales, and pinpoint where additional enablement, assets, or plays are needed to unblock deals and improve conversion.

Working at Atlassian – Atlassians can choose where they work, whether in an office, from home, or a combination of the two. We can hire people in any country where we have a legal entity.

• Own mid-market GTM and sales plays:
  Define and run the mid-market motion, build and iterate repeatable sales plays, and extend proven plays into enterprise and strategic accounts as those motions mature.
• Partner on pipeline health:
  Work with Sales leadership to review pipeline coverage, conversion, and deal velocity; identify where deals stall and adjust plays, enablement, or field execution.
• Translate product messaging for sales:
  Apply product messaging to sales contexts by creating pitch decks, demo narratives, battle cards, and proof points tailored to deal stage and competitive context.
• Plan and execute field programs:
  Run field events including customer round tables, roadshows, and executive dinners, with clear goals tied to pipeline creation and deal progression.
• Sales signal + deal learning:
  Analyze sales conversations, deal data, and win/loss outcomes (using AI tooling where useful) to identify trends, objections, and competitive patterns; run win-wires and deal reviews; feed learnings back into plays, assets, and enablement.
• Enable the field (grassroots + scale):
  Deliver play-specific enablement through live sessions, deal clinics, office hours, and short-form assets; coordinate with Sales Enablement when content needs to scale through formal programs. Also enable Channel and Advisory Services teams on the product, plays, and positioning to support services offerings.
• Sales contests & incentives:
  Partner with Sales leadership to design and run sales contests aligned to specific plays or priorities, with clear goals tied to pipeline creation or deal progression.
• Support priority accounts:
  Contribute to account planning, positioning, and demo support for enterprise and strategic accounts; roll learnings into shared assets and playbooks.

• Strategic and hands-on:
  Comfortable setting direction and doing the work to ship.
• Commercial and data-driven:
  Uses pipeline and deal signal to prioritize work and focus on what improves conversion and velocity.
• Clear, sales-first communicator:
  Can translate product value into a simple, credible story sales teams use in real conversations.
• Strong operator:
  Plans, runs, and iterates—keeps momentum and closes loops.
• Field-partnered, not field-adjacent:
  Builds trust with sales teams through relevance and follow-through; knows when to push and when to simplify.
• Bias for action:
  Moves with incomplete information, makes good calls, and adjusts fast as new signal comes in.
• Low-ego, high-standards teammate:
  Direct, practical, and focused on outcomes; works well with opinionated partners and gives/receives feedback well.

• Experience:
  
  5+ years in B2B SaaS product marketing, ideally supporting mid-market sales motions with exposure to enterprise and strategic accounts.
• Track record of building sales plays, sales assets, and enablement that improve pipeline creation and deal progression.
• Experience partnering closely with Sales leadership on pipeline health (coverage, conversion, velocity) and using deal data to prioritize work.
• Experience planning and executing field programs (round tables, roadshows, executive events) tied to pipeline outcomes.
• Strong analytical skills for deal/pipeline analysis, win/loss, and competitive trends, translating signal into updated…