Area Sales Manager, Fine Wine & Spirits

Overview

Build your career at Riboli Family Wines! Riboli Family Wines is one of the fastest-growing wine manufacturers in the U.S. and has received the designation of American Winery of the Year from Wine Enthusiast Magazine. We are a family-owned business, four generations deep, with 100+ years of producing high quality wines. Our company’s leading wine brands include Stella Rosa, San Antonio, San Simeon, Maddalena, and Highlands 41.

POSITION STATEMENT- Responsible for directing, communicating, motivating, organizing, and controlling execution of Riboli Family Wine & Spirits company goals through our wholesaler and assigned geography across the state of California. This position is responsible for driving KPI’s across the independent off-premise and on-premise channel of trade in the San Francisco/Bay Area market. Responsible for communicating to Regional Manager the status and needs of Trade Customers.

Responsible for field activity with work-with’s and direct interaction with targeted independent off-premise & on-premise customers. Responsible for managing execution targets through the wholesaler across the independent off-premise and on-premise division in the San Francisco/Bay Area Market.

• Manage execution and compliance for the independent off-premise and on-premise division across a targeted group of counties/geography in the San Francisco/Bay Area Market.
• Able to assist the Regional Manager within that state in presenting programming and planning to distributor management & salespersons to assist them in the development the Riboli Family Wine portfolio of wines & spirits.
• Must be able to provide local market needs/tools to assist in the planning/programming by their Regional Manager or Division VP.
• Execute a monthly group of priority brands driving placements, features and displays across a targeted independent off premise and on premise channel of trade in the San Francisco/Bay Area Market.
• Responsible for a dedicated list of customers across the independent off-premise and on-premise channel in the San Francisco/Bay Area Market.
• Able to target and influence key customers within the independent off-premise and on-premise channel of trade.
• Implementation of the Riboli Family Wines & Spirits Off-premise & On-premise core SKU’s/brand’s in field.
• Conduct/Participate in monthly, quarterly and annual formal business planning meetings with key personnel at Distributor level to track progress versus plan and adapt accordingly.
• Attend distributor broad market division team meetings and general sales meetings.
• Submit weekly recaps to Riboli California leadership team.
• Complete and distribute monthly recaps to Distributors to ensure that tertile distribution & volume plans are on track.
• Able to conduct general sales meetings, wine tasting and educational classes to inform distributor management and salespersons about the Riboli Family Wine & Spirit portfolio.
• Work in the market with distributor personnel to stay in tune with market conditions and trends and to assist in the placement of Riboli Family Wines & Spirits.
• Report all findings of market conditions and trends to supervisor (Regional Manager or Division Vice President).
• Able to conduct wine & spirit tastings and wine & spirit seminars with the ability to expound on any products from the Riboli Family Wine & Spirits portfolio and knowledge of all wine & spirits in general.
• Consistently work to add value to the Wholesaler in helping them meet their business needs with the prime objective to become their preferred supplier.
• Able to work within key budget guidelines set forth by Riboli management in California.
• Must be able to conform to working conditions to meet the demands of the market. This may include working evenings and weekends.
• Work with field management and wholesaler leadership to identify problems and create solutions pertaining to Riboli Family Wines portfolio.
• Travel as necessary to meet job responsibilities as outlined herein.
• Job execution will break into following components:
  • 70% time in the Field (on own, with wholesaler reps or Riboli management); 30% of field time is overnight travel
  • 20% time on…