Sr. Growth Marketing Manager

Productboard Spark, AI built for PMs. Now available & free to try in public beta.

At Productboard, we believe in making products that matter – products that not only solve real-world problems but also satisfy their users.

The Growth team’s goal is to make it exceptionally easy for people around the world to discover, trial, buy, and use our suite of products and services. As a result, our team is responsible for driving sustainable business growth by increasing acquisition, monetization, conversion, and retention throughout the end-to-end customer funnel. We use experimentation, customer feedback, and data-driven insights to guide our work and optimize the customer experience.

We’re looking for a Growth Marketer who’s curious about data and passionate about accelerating conversion rate optimization. You will be an integral member of our product-led growth strategy, working with teams that span across our Self-Serve and Sales products. This is an opportunity for the right person to own the acquisition-centric experimentation initiatives across marketing channels. You will report to the VP of Growth.

• Own and execute strategic growth initiatives for Productboard Spark, including executive thought leadership programs, social media strategy across Linked In and X, high-quality video content production, and integrated marketing campaigns
• Lead executive thought leadership programs by partnering directly with C-suite and VP-level leaders to create compelling content that drives awareness and positions Productboard as a thought leader in AI-powered product discovery
• Develop and execute a comprehensive social media strategy that includes organic and paid campaigns, "building in public" narratives, team-wide evangelism programs, and third-party influencer partnerships to drive top-of-funnel awareness
• Establish and scale a video content engine, including setting up production capabilities in San Francisco, creating high-quality product demos, feature launches, customer stories, and thought leadership videos that drive engagement and conversion
• Own conversion KPIs (leads, MQLs, signups, booked demos) for Spark throughout the funnel and drive continuous improvement through data-driven experimentation across website, email, in-product, and social channels
• Design and implement high-velocity experimentation roadmaps utilizing A/B and multivariate testing to optimize messaging, CTAs, landing pages, and funnel conversion across paid and organic channels
• Partner with Product Marketing to develop and execute integrated campaigns that position Productboard Spark for the AI era, including launch campaigns, beta announcements, webinars, case studies, and thought leadership content
• Manage paid media strategy and budget allocation across Linked In, You Tube, and other channels, optimizing for awareness and direct response outcomes based on performance data
• Leverage data insights to identify conversion bottlenecks and growth opportunities, prepare executive-level recommendations, and present findings to leadership stakeholders
• Conduct market research, monitor competitive landscape, and identify industry trends to inform growth strategy and positioning for AI-powered product management tools
• Champion data-centricity and growth best practices across the organization, building scalable processes and frameworks that can be leveraged company-wide
• Develop and execute product-led growth (PLG) marketing strategies that drive self-service acquisition, activation, and expansion throughout the customer journey
• Build and nurture vibrant product management communities including online forums, Slack/Discord communities, user groups, and ambassador programs that drive organic growth and product advocacy
• Create and scale organic traffic growth programs through SEO optimization, content marketing, community-generated content, and strategic partnerships that increase discoverability and inbound leads
• Design and implement self-service acquisition and activation strategies that reduce friction in the signup-to-value journey and accelerate time-to-first-value for new users

Before you dive into this:
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