Associate Director, HIV Community Liaison Marketing

Role Summary

The Associate Director, HIV Community Liaison Marketing will report to the Senior Director of HIV Franchise Community Marketing and lead the development and maintenance of CL resources. They will direct marketing tactics for the Community Liaison team, coordinate field activities and live events, optimize digital tools for reporting, and support strategic initiatives including annual planning. The role may also support status neutral initiatives impacting growth in treatment and prevention markets, requiring collaboration across cross-functional partners.

• Drive execution of core CL branded and unbranded tactics through management of and partnership with external agencies, internal cross-functional partners, brand marketing and CL team.
• Gain approval for marketing materials through internal review processes including management reviews and Med-Legal-Reg; secure final production.
• Lead field communications and trainings on core CL tactics.
• Ensure timely availability of marketing materials across Gilead systems, both digital and print, in collaboration with internal and external partners.
• Meet regularly with cross-functional partners to ensure strategic alignment and ongoing field sustainment plans.
• Support planning and execution of National Sales Meetings, Regional Meetings, and Launch Meetings as necessary.
• Support the development and implementation of the HIV Community Liaison marketing strategy and tactical prioritization.
• Leverage data and analytics to analyze market and brand growth opportunities and provide recommendations; lead action planning as needed.
• Monitor and report industry trends, competitive practices, and learnings from internal market research to inform recommendations.

• Required: Bachelor s Degree and Ten Years’ Experience
• Required: Master’s Degree and Eight Years’ Experience
• Required: PhD and Two Years’ Experience
• Preferred: 8 years of professional experience
• Preferred: 5 years of marketing experience
• Preferred: Bachelor’s degree in marketing or related fields required
• Preferred: Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices
• Preferred: Previous experience as a Community Liaison or Field Sales
• Preferred: MBA or other advanced business or public health degree
• Preferred: HIV experience and relationships
• Preferred: Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
• Preferred: Up to 25% domestic travel

• Ability to work with external agencies (advertising, PR, medical education vendors) to develop programs and materials
• Strong verbal, written, and interpersonal communications across diverse audiences
• Ability to adapt and thrive in a fast-paced, dynamic environment
• Proven team collaboration skills
• Therapeutic area-specific experience (HIV Treatment and/or HIV Prevention)
• Comfort with sensitive topics within the HIV market

• Bachelor’s degree in marketing or related fields (required)
• MBA or other advanced degree (preferred)

• Up to 25% domestic travel may be required