Product Marketing Manager

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We are a unique team that celebrates individuals and empowers them to work at their best. We believe in our team and offer flexible working hours, the ability to work remotely or in the office, and many more perks. Join our team and enjoy a passionate, hard‑working environment that will allow you to grow as we grow.

Location:

San Francisco, CA

• Product Marketing Strategy:
  Gain a deep understanding of our audience, work with the Head of Marketing and stakeholders to develop product positioning, messaging, launch plans, competition intelligence, and contribute to the overall marketing direction.
• Content Strategy & Execution:
  Plan, create, and manage engaging content across multiple formats (videos, social media, articles, webinars, white papers, newsletter).
• Creative & Storytelling:
  Distill product, technical and industry knowledge into clear, engaging content that powers high‑performing campaigns.
• Customer Marketing:
  Conduct customer interviews, produce case studies, testimonial videos, and success‑story content.
• Campaign Management:
  Serve as the glue between marketing teams and manage product‑led co‑marketing campaigns with ecosystem partners.
• Resource Hub Development:
  Build and maintain evergreen content (e.g., research, best practices, comparisons) that drives lead conversion.
• Product Marketing & Enablement Content:
  Collaborate with PMM on product newsletters, monthly update blogs, collateral, and release communication materials, including webinar hosting for major releases.
• Lifecycle Content:
  Create content and messaging for email drip campaigns throughout the customer lifecycle.

• Marketing experience: 4‑5 years of marketing experience, focusing on product marketing or product‑led content creation, in B2B SaaS with a self‑serve motion.
• Balanced strategy & execution:
  Able to define product marketing strategy and execute hands‑on launches and competitive research.
• Marketing breadth:
  Understand campaign, channel, content, and comms strategy in addition to product marketing strategy.
• Industry curiosity:
  Strong interest in loyalty, retention, gamification, and martech, with willingness to deeply learn the space.
• Presentable & fluent in English:
  Strong communicator on camera and in writing, with an active Linked In presence; this role relies heavily on Linked In content.
• Sales enablement excellence:
  Experience producing polished collateral for revenue teams such as pitch decks, battle cards, ROI sheets, comparisons, and white papers.
• Writing ability:
  Proven short‑form and long‑form writing, with examples; bonus: familiarity with SEO optimization.
• High‑quality bar:
  Demonstrated marketing strategies and tactics that put the customer first while hitting growth goals.
• Good sense of design:
  Essential visual skills (Figma, Canva, Loom, basic video editing) for social and web content.
• Goal setting & prioritization:
  Ability to set both short‑term and long‑term goals used for prioritization and focused on impact.
• Modern tools & AI:
  Comfortable with, and able to quickly learn, tools for competitive intelligence, content creation/video, sales enablement, design, etc.

We are a passionate and innovative team redefining customer engagement for consumer apps. As a global, remote‑first company with offices in three countries (and counting!), we’re dedicated to transforming how marketing and growth teams operate. Our all‑in‑one gamification, loyalty, and omnichannel communication platform empowers businesses to drive loyalty and boost retention, reshaping the loyalty and customer engagement space.