Social Media Manager

Base pay range

$85,600.00/yr - $/yr

Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive. Our ratings, research, and resources reach more than 150 million users worldwide and 1.4 million educators every year. Learn more .

The Social Media Manager is responsible for helping raise awareness of Common Sense Media's brand by developing and implementing comprehensive social media strategies and content, and engaging with our target audiences and partners. This is a role for a proactive, creative, mission-driven, and outstanding communicator and social media expert who can thrive in a high‑paced and entrepreneurial nonprofit organization.

San Francisco, California

Brand Marketing Director

$85,600-$101,650 per year

Full‑time, exempt

• Content Strategy & Development
  • Develop and execute social media strategies across our official accounts on Instagram, Tik Tok, Facebook, Pinterest, and You Tube, reaching families, advocates, and thought leaders.
  • Support content posting on channels managed by other teams, including Linked In and Twitter/X, and sub‑channels like the @commonsenseedu Instagram.
  • Establish and manage the social media content calendar and production process, aligned with organizational priorities and key milestones.
  • Proactively capture and surface trending topics and conversations relevant to our work that we can take part in across social channels in timely ways.
  • Manage relationships with cross‑functional teams—including Families, Education, Advocacy, Research, Business Development, and Development/Fundraising—for campaigns and product launches.
  • Translate the content being produced by our cross‑functional partners (long‑form research, editorial, risk reports, and more) into engaging platform‑specific messaging.
• Growth & Community
  • Build and maintain relationships with influencers, brand advocates, and industry and community partners to amplify reach.
  • Develop and execute organic paid boosting strategy, and manage nonprofit ad grants across social channels.
  • Monitor and manage platform communities by responding to comments and direct messages, maintaining community guidelines, and raising issues and feedback from the community to the team.
• Measurement & Iteration
  • Track and analyze social media performance metrics, along with platform and format‑specific trends. Provide regular reports and optimization recommendations to stakeholders.
  • Regularly identify areas for improvement and optimization, and report on how we are adapting and flexing our approach to better engage our audience.
• When needed, proactively surface areas where external support is needed and manage that support to fulfill overall social media needs and expectations.

• 5‑7 years of experience in digital marketing or social media management, with a track record of developing and executing successful social media strategies.
• Deep understanding of social media platforms, algorithms, and best practices, with hands‑on experience across a variety of channels.
• Proficiency with social media management platforms like Meltwater and design platforms like Figma.
• Experience in simple video editing is a plus.
• Proficiency in Google Suite (Docs, Sheets, Slides), Slack, Asana, and other general platforms used for internal work and collaboration.
• Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences.
• Proficiency in social media analytics tools and platforms, with the ability to interpret data and extract actionable insights.
• Experience with targeted and wide paid advertising on social media platforms is a plus.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects and priorities in a fast‑paced environment.
• Ability to thrive in a collaborative team environment and work effectively with cross‑functional teams.
• A passion for our mission and an entrepreneurial spirit.
• Spanish proficiency is a…