Growth Marketing Guru

Overview

Can you take us from selling 100 toothbrushes a day to 1,000,000 a year?

Do you know how toscale a consumer health brand (specifically in oral health) profitably?

Do you thrive ondata, performance marketing, and customer acquisition strategies that actually move the needle?

This role can start as a FTE consulting position, with the potential to convert to a full-time role, with serious equity options, or start as a FTE and convert to W2 in 90 days.

Who We Are

Great Gums is aventure-backed DTC brandtransforming oral care with patented bioelectric toothbrush technology. We’ve already seen strong early traction and are looking for agrowth-obsessed marketerto scale our U.S. business.

• Own and execute all paid media strategies--working with our agencies—across Meta/Paid Social, You Tube, Google, and any emerging channels that will profitably scale our CAC.
• Develop and optimize our customer acquisition strategy—analyzing performance data, testing ad creatives, and refining audience segmentation to ensure efficient spend.
• Drive e-commerce growth—through strategic funnel improvements, conversion rate optimization (CRO), and AOV/LTV expansion strategies.
• Run data-driven performance marketing—track and optimize key KPIs (CAC, ROAS, AOV, LTV) with a relentless focus onscaling efficiently.
• Oversee media buying strategy with our agencies—with hands-on execution where needed to ensure the right mix of acquisition channels.
• Leverage analytics tools (GA4, Shopify, Meta Ads Manager, etc.)to understand what’s working, where we’re leaking revenue, and how to improve performance.
• Identify and test new acquisition channelsthat can drive sustained growth beyond Meta and Google (You Tube, Reddit, partnerships, etc.).
• Help oversee a functioning ecommerce and fulfillment system.

• You must have experience scaling a consumer/oral health brand.We’re not looking for someone with only e-commerce experience—you should understandhealth and wellness consumersand what drives their decision-making.
• 5+ years in DTC performance marketing in dental or oral health, with a proven track record of scaling customer acquisition at a profitable CAC. We are only a few dollars away from turning on the marketing machine and being break even on one toothbrush sold
• Deep expertise in paid media, conversion optimization, and retention strategies—you know how to balance acquisition and LTV growth.
• An analytical mindset.You live and breathe data, and decisions should be backed by performance insights.
• Hands-on experience with GA4, Shopify, and major paid media platforms(Meta, Google, You Tube, and beyond).
• A data hacker who knows how to extract insights from Shopify plug-ins instead of relying on enterprise level BI tools.
• Someone who lives and breathes the data—can rattle off CAC, ROAS, and LTV without hesitation and understands how to connect paid media performance to overall business outcomes.
• Content management—we have a great creative team, you would work with them
• AI-driven mindset—excited about onboarding and testing AI tools to optimize spend, improve targeting, and scale performance.
• Deep experience across multiple ad platforms—Meta, Google, Tik Tok, programmatic display, Pinterest, OTT, Reddit, and stays ahead of new ad platforms and trends.
• Entrepreneurial spirit, comfortable working in a fast-paced, growth-oriented environment (if you haven't worked at an early-stage company and aren't a self-starter--then um, no)
• Ability to meet with our team in San Francisco a few times per month (this is critical).

Great Gums is a venture-backed brand transforming oral care with its patented bioelectric toothbrush technology. After achieving significant success in South Korea, we brought our innovative product to the U.S. market, where we’re already making an impact as finalists in the Digital Health Hub Awards and in 8 weeks are selling over a hundred brushes a day via the first few influencers.

With a focus on promoting gum health and improving oral hygiene through cutting-edge bioelectric microcurrent technology, Great Gums is positioned to lead the future of oral health. This role will first focus on the U.S. market.

• Opportunity to grow a major new oral care brand in the U.S. market.
• Work with an experienced, 10-time CEO and core team in a funded venture-backed entity with amazing advisors
• Experiment in new channels and together let's steal meaningful market share away from the big guys