Paid Social, Brand Campaigns San Francisco, CA NY

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

Anthropic is seeking a Paid Social, Brand Campaigns lead to serve as the primary point of contact for our major brand campaign initiatives. You’ll be the operational engine behind large-scale campaigns, orchestrating efforts across internal teams, creative partners, and agency relationships to bring ambitious brand moments to life.

This role sits at the intersection of brand strategy and execution. You’ll work closely with the Creative, Mar Tech/Analytics, Data Science, Finance, and external agency teams to execute 3-4 mini brand campaigns and 2 large tentpole moments annually. As we scale, you’ll help build and test always-on learning campaigns that generate continuous audience insights between major launches. You’ll own both the internal stakeholder relationships and the external agency partnerships that make these campaigns successful, ensuring seamless coordination from creative development through post-campaign analysis.

This is a hands-on individual contributor role that requires someone who can balance strategic sophistication with operational excellence. You’ll need to move quickly on campaign execution while building the systems, playbooks, and relationships that establish institutional knowledge for long-term success. The ideal candidate thrives in ambiguity, can manage multiple stakeholders with competing priorities, and brings both the brand sensibility and performance rigor needed to drive measurable business impact.

• Serve as primary point of contact for major brand campaigns, coordinating efforts across internal stakeholders and external agency partners
• Lead end-to-end execution of digital brand campaigns across paid social and programmatic
• Create executive-ready reporting and insights that clearly communicate campaign performance, learnings, and recommendations to leadership
• Own agency relationships for brand campaigns, serving as the main liaison for campaign strategy & expected learnings, creative development, media planning, and performance reporting
• Manage internal stakeholders throughout campaign lifecycle, from initial briefings through launch and post-campaign analysis, ensuring alignment on timelines, creative direction, and success metrics
• Execute brand campaign setup, trafficking, and optimization, ensuring proper frequency capping, audience configuration, conversion event alignment, and creative specifications
• Partner with Creative team to adapt hero brand assets into platform-optimized variations, providing data-driven feedback on creative performance
• Drive adoption of advanced platform features with agency partners, including cross-media integration, AI creative tools, and automated optimization capabilities
• Build and maintain comprehensive brand campaign playbooks documenting audience learnings, creative insights, platform best practices, and optimization frameworks to create institutional knowledge
• Implement and manage brand measurement frameworks including platform level Brand Lift Studies, incrementality tests, and attribution models to prove brand-to-conversion linkage
• Optimize campaigns in real-time based on reach efficiency, frequency management, creative performance, and brand lift metrics
• Develop and launch always-on brand learning campaigns to build continuous audience insights, validate creative concepts, and maintain platform expertise between major launches
• Provide overflow support for performance marketing initiatives during peak periods and contribute to channel expansion efforts
• Build strong relationships with platform representatives and vendor partners to access beta features, troubleshoot issues, and advocate for product improvements

• Have 6-8 years of hands-on paid social advertising experience, with at least 3 years managing brand awareness/consideration campaigns (not just direct response)
• Have…