Senior Director, DTP Marketing, HIV Treatment

Role Summary

Senior Director, Direct-to-Patient (DTP) Marketing Lead at Gilead responsible for championing the launch of a new HIV therapy and shaping innovative marketing strategies to reach people living with HIV. Leads a team, manages campaigns across multiple channels, and collaborates with cross-functional partners to amplify the patient voice and drive impact. Focuses on delivering culturally competent messaging and optimizing execution through data-driven insights and agency partnerships.

• Lead DTP strategy, launch planning, and the annual patient marketing tactical plan.
• Develop targeted patient marketing approaches across personal and non-personal channels (print, digital, social media, out-of-home, television).
• Generate and apply market research insights to refine promotional strategies and tactics.
• Create culturally competent patient materials and collaborate with community partners and cross-functional teams to amplify the patient voice.
• Manage the DTP marketing team, including hiring, coaching, performance management, and budget oversight.
• Oversee integrated promotions and media budgets, optimizing execution.
• Manage agency relationships to leverage expertise and ensure campaign effectiveness.
• Ensure compliance with all relevant laws, regulations, and policies.

• Bachelor’s degree with at least 14 years of marketing experience, or Master’s degree or PhD with at least 12 years of marketing experience.
• Required:
  
  Demonstrated high performance in Direct-to-Patient (DTP) marketing, with the ability to set vision and lead diverse stakeholders.
• Required:
  
  Strategic and analytical thinking to make accountable decisions and prioritize tradeoffs.
• Required:
  
  Deep expertise in pharmaceutical brand implementation, communication planning, and patient activation.
• Required:
  
  Proven track record in pharma/biotech and consumer patient/community marketing.
• Required:
  
  Strong leadership skills including change management, recruitment, and performance management.
• Required:
  
  Excellent interpersonal and communication skills for cross-functional collaboration and influence.
• Required:
  
  Strong executive presence and sound business judgment with clear decision-making.
• Required:
  
  Superior budget management skills, including OPEX forecasting and tracking.
• Required:
  
  Experience developing external relationships that foster brand advocacy.
• Required:
  
  Prior direct people management experience with the ability to lead complex marketing initiatives and inspire teams.
• Preferred: MBA with 12+ years of pharma/biotech marketing experience.
• Preferred:
  Experience in product launch and portfolio management; background working with patient/community advocacy groups; knowledge of regulatory requirements; experience with advertising, digital, or communications agencies.

• Direct-to-Patient (DTP) marketing leadership
• Strategic planning and execution across multi-channel campaigns
• Market research and data-driven decision making
• Cultural competence in patient messaging and community engagement
• Cross-functional collaboration and stakeholder management
• Agency management and vendor relationships
• Budget management and financial forecasting

• Bachelor’s degree required;
  Master’s degree or PhD preferred
• MBA preferred (for some candidates)