Associate Director, Marketing - HCP

Join to apply for the Associate Director, Marketing – HCP role at Bridge Bio
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This range is provided by Bridge Bio. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr – $/yr

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement…read on. In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early‐stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way.

We build bridges to groundbreaking advancements in rare disease, and develop life‑changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries, and empower people to solve problems. If you defy convention, join us and work alongside some of the most respected minds in the industry. Together, we’ll ask “why not?” and help reengineer the future of biopharma.

The Associate Director, HCP Marketing will support the development and commercialization of a key asset (encaleret), drive cross‑functional collaboration and tactical alignment, and ensure success in the United States. You will lead the development and execution of tactics supporting the commercial launch of encaleret, occupy an important role on commercial product teams, and work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution.

You should thrive in a fast‑paced, ambiguous environment, and possess excellent communication, organization, and collaboration skills. The role reports to the Director of Marketing.

• Serve as a commercial member on the Product Teams, embedding market needs into cross‑functional planning.
• Drive innovative tactics and address untapped opportunities.
• Lead brand planning, messaging, and claims work.
• Lead an agile, cross‑functional team to develop/launch marketing campaigns that inspire behavioral change and drive brand growth; ensure aligned launch execution across functions.
• Develop and track metrics to measure and ensure the success of marketing/promotional programs.
• Lead commercial convention presence, including target meetings, booth design and production, and overall commercial presence across channels.
• Partner with Value and Access to help develop the value proposition and access/reimbursement strategies.
• Partner closely with commercial and medical teams to identify physicians most likely to treat ADH1/LGMDR9 patients.
• Partner with regional teams to bring diverse commercial insights into the planning process and advocate for these views.
• Manage and evolve the disease education campaign and educational resources.
• Develop and manage the speaker bureau, including program structure, vendor leadership, and innovative approaches to further brand messaging.
• Lead the creation of all HCP peer‑to‑peer educational content.
• Collaborate with the Digital team to support launch and pre‑launch activities.
• Proactively evaluate and assess the relevant market landscape, monitoring changes in dynamics, competition, clinician needs, and practices.
• Develop targeted measurement plans to evaluate the effectiveness of HCP tactics and prioritize efforts.
• Work cross‑functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.

This is a hybrid role and requires in‑office collaboration 3x per week in our San Francisco or Palo Alto office.

• 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing.
• Successful launch experience in a competitive market is preferred.
• Rare disease experience preferred.
• Demonstrated ability to develop and action insights from complex clinical data and market research.
• Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration.
• Excellent oral, written, and presentation skills.
• Passionate about…