Lead, SMC Marketing

Snap Inc () is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company’s three core products are Snapchat (), a visual messaging app that enhances your relationships with friends, family, and the world;
Lens Studio (), an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles ().

We are looking for a Lead, SMC Marketing to join Snap Inc’s global Small and Medium Customers (SMC) organization. This role will spearhead the marketing strategy for multi-channel event programs aimed at acquiring new advertisers and will build the business development with an events focus while closely aligning with cross‑functional teams (Business Development, Sales, Communications, Global Brand Experience) to bring events to life.

• Develop end-to-end marketing strategy for SMC audiences, with the goal of driving new advertiser acquisition through events
• Identify and execute plan for SMC’s presence at key industry conferences and events that align with business development and growth goals
• Lead cross‑functional partners such as sales and internal communications to bring owned and operated in‑person and virtual events and webinars to life
• Closely collaborate with Global Brand Experience to produce events focused on business results
• Partner with internal communications to determine event amplification strategy
• Brief and guide content marketing to produce compelling event narratives aligned with business goals and audience segments
• Monitor and report on key event metrics, including event attendance, sales activity, and revenue, in order to continue optimizing on overall event strategy
• Own project management and contract negotiations related to industry events
• Travel often to oversee events, sometimes internationally
• Stay ahead of industry trends in order to innovate on events marketing

• Proven track record in developing marketing strategy for multichannel event programming to meet well defined business goals
• Strong understanding of how to align event marketing with specific business objectives and audience segments
• Experience working within defined marketing budgets and resources
• Exceptional project management skills, with the ability to navigate complex, fast‑changing environments and multiple stakeholders
• Experience working with sales teams to gather leads and convert event engagement into business results
• Experience leading internal content, creative design and web development teams
• Self‑starter with strong collaboration skills and ability to multitask; adaptive to changing priorities and comfortable with ambiguity
• Experience or familiarity working with the media or digital advertising industry
• This role will require domestic and international travel

• BS/BA degree or equivalent years of experience
• 8+ years experience in marketing with a focus on events

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position, and pay zones may be modified in the future.

• Zone A (CA, WA, NYC) ():
  The base salary range for this position is $142,000‑$214,000 annually.
• Zone B ():
  The base salary range for this position is $135,000‑$203,000 annually.
• Zone C ():
  The base salary range for this position is $121,000‑$182,000 annually.

This position is eligible for equity in the form of RSUs.

Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success.

At Snap, we believe that having a team of diverse backgrounds and voices working together…