Sr. Paid Media Marketing Associate

Company Description

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

The Sr. Paid Media Marketing Associate is part of the NA Go-To-Market Media team supporting Client Marketing media team through the development and execution of media campaigns focused on driving Client partner business results. This position fills a key role on the NA Marketing Client Marketing GTM team helping to grow the overall Client marketing business, as well as being a subject matter expert in media across the larger NA marketing org.

The Sr. Associate must be able to thrive in a dynamic, highly matrixed environment. He/she/they will be results-oriented, flexible, and have a “can do”, positive attitude. Additionally, the Sr. Associate must have a consistent track record in working collaboratively with internal team members and external agency partners. The Sr. Associate should be detail oriented and thoughtful when preparing materials for and communicating with clients of Visa.

Specific Responsibilities:

• Manage paid media strategies for digital and non-digital client media programs (i.e., TV, display, social, and SEM) along with agency partners and Visa’s media team.

• Support and work cross-functionally with Client Marketing leads, agency partners and internal Visa teams during media plan development, including prepping brief documents, creative production, analyzing media performance, and executing necessary optimizations.

• Identify key opportunities to pitch media opportunities to clients, including ways to integrate clients into Visa’s sponsorship partnerships like NFL, Olympics, FIFA World Cup, and more.

• Active participation in ideation and development of media POVs, test and learn opportunities, development of team media trainings, and custom, innovative media executions for Visa clients.

• Manage status call meetings with agency partners, vendors, and platform partners.

• Strong management of media plan, project timeline, finance, and budget tracker

• Interest in client facing role and effective presentation skills.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

This role is only open to our San Francisco location.

This role does not support Sponsorship/ immigration (including but not limited to H1B, OPT, EAD, J1, F1, etc)

Basic Qualifications:

• 2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications:

• 3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
• Work experience with majority in marketing roles that involved both digital and non-digital media campaign management and execution
• Strong written and oral communication skills
• Strong project management skills and experience coordinating cross functional, end-to-end projects that include a high level of detail.
• Team player able to work on multi-part projects across teams and able to ensure project deadlines and budgets are met
• Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
• Experience running meetings with internal and external customers and users
• Positive relationship management skills and ability to influence decision makers both internally and externally
• Proficiency in Excel and Power Point
• SEM experience a plus
• Strong strategic thinker and problem solver focused on results who approaches any challenge with thoughtfulness, drive and appropriate urgency
• Interest in researching, analyzing trends and interpreting data to uncover insights
• Executive presence…