Digital Marketing Manager

Join to apply for the Digital Marketing Manager role at Brightter Inc.

San Francisco, CA – Salary: $ – $ (Full‑time, On site)

We are seeking a talented marketer and creative storyteller to join our team. As the Digital Marketing Manager for Brightter, your primary role will be to craft and communicate the brand’s story through a dynamic marketing strategy. You will drive brand awareness and generate demand for our rapidly growing business, helping to establish Brightter as a leader in its industry.

• Lead the creation and execution of a dynamic marketing strategy to tell the story of Brightter and drive brand awareness
• Develop and implement marketing initiatives that fuel brand recognition and support business growth
• Oversee all marketing aspects, including content creation, digital marketing, PR and communications strategy, advertising, events, and go‑to‑market efforts
• Produce a wide range of content, such as blogs, videos, infographics, whitepapers and webinars to drive awareness and demand
• Write SEO‑optimised content to improve search engine rankings and organic traffic
• Manage and engage with social media channels like Linked In, Twitter, Facebook and Medium, creating content that amplifies the Brightter brand
• Plan and execute SEO strategies and manage paid AdWords campaigns
• Collaborate with Design and Product Management teams to refine and evolve Brightter’s product offerings

• Bachelor’s degree or equivalent experience
• 5+ years of experience in marketing and content creation
• Exceptional writing and editing skills, with experience managing and maintaining a blog/articles
• Strong understanding of digital marketing, content marketing, and social media marketing
• Ability to work independently and manage complex projects
• Proficiency in SEO, social media strategies, and digital marketing tactics
• Experience creating videos and other types of media is a plus

• Expertise in campaign implementation and optimisation
• Proficient in integrating AdWords with Google Analytics, particularly for tracking goals
• Skilled in bid optimisation to maximise campaign performance
• Able to provide insights into quality scores and their impact

• Strong ability to analyse AdWords campaigns, search enhancements, keyword performance and search engine metrics
• Expertise in setting up and analysing Goals within Google Analytics, and understanding their connection to Ad Words

• Proven ability to create and manage targeted campaigns on Linked In
• Experience creating A/B tests and optimising campaigns for organic growth

• Expert in Hub Spot marketing tools, with a focus on all areas except the Design Studio
• Creativity and innovation are highly valued in using Hub Spot to its fullest potential

Brightter is a leading digital solutions provider specialising in AI‑driven transformation, brand identity, cutting‑edge webflow development, wordpress development, SEO and scalable application design. Based in San Francisco and serving clients nationwide, we help businesses stay ahead with innovative technology and strategic execution.

If you excel in a fast‑paced environment, are self‑motivated with a strong sense of urgency, have an eye for design, and love creating engaging content, we'd love to hear from you!