Director, Product Marketing

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection. Our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community.

We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level. Employees here have the opportunity to make a big impact, and believe that when we build together, we achieve stronger outcomes than we could alone.

We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive and innovative culture.

Here are some of the traits we expect from all VSCOnauts:

Modest Overachiever
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You exemplify a growth-mindset and seek feedback as fuel for growth. You are driven to excel in service of the whole, reaching beyond your immediate path.

Winner’s Mindset
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Beyond an intrinsic motivation to succeed, you have the grit and determination critical to preserve in spite of obstacles. You persist with purpose, balancing ambition with empathy and optimism.

Ownership with Impact: You show up and stay in it, driving progress over perfection. You don’t wait to be told, you take initiative in ways that lift others and build lasting impact.

Force Multiplier
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You have deep skills and know how to scale knowledge to make our team better. You are a team catalyst and create momentum through collaboration.

Rigorous Focus on Outcomes
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You keep the bar high and embrace the future. You prioritize what matters most for our mission, leading with clarity, discipline, and care.

Our values and high performance traits are critical pillars to our team culture and shape the way we hire. Read more about what you can expect when working at VSCO on our Careers Page.

We’re looking for a seasoned director, product marketing manager to set the vision, strategy, and operational foundation for Product Marketing s leader will steward how our creative tools and experiences show up in the market, ensuring our product narrative is crystal clear, differentiated, and deeply aligned to the needs of creators.

In this highly strategic and hands‑on role, you will own the end‑to‑end product marketing function. You will define the long‑term roadmap, elevating the team’s craft, and driving the programs that fuel product adoption, market expansion, and brand love. You’ll partner closely with Product, Design, Growth, and Brand to influence product direction, bring breakthrough ideas to market, and ensure that the creator’s voice guides decisions at every level.

As an experienced people leader, you will hire, mentor, and scale a high‑performing PMM team while establishing the operating model that enables VSCO to move with clarity, speed, and cross‑functional alignment. You’ll balance long‑term strategy with a willingness to get into the details, ensuring both vision and execution are exceptional.

This role is ideal for a leader who thrives in ambiguity, sees around corners, and is energized by building for a highly creative, fast‑evolving audience.

• Set the vision and long‑term strategy for Product Marketing at VSCO, defining how we position, launch, and scale our creative tools in the market.
• Build, lead, and develop a world‑class PMM team, establishing systems, rituals, and frameworks that elevate execution and strategic alignment across the org.
• Own company‑wide positioning and messaging architecture, ensuring consistency, differentiation, and clarity across our suite of creative tools and experiences.
• Drive go‑to‑market excellence for major launches. You lead insight development, GTM planning, and cross‑functional orchestration from concept to adoption.
• Shape product strategy by partnering deeply with Product and Design, representing the voice of the creator and influencing roadmap decisions with data and…