Field Marketing & ABM Manager - West - San Francisco Bay Area · San Francisco, CA

WEKA is growing fast! We’re looking for smart, dedicated, driven individuals that want to help the world’s most innovative organizations solve complex data management challenges.

We envision a future without compromise for our customers, so we’re creating a novel approach to data management that’s purpose-built for performance-intensive workloads in the cloud and AI era. We’re a pre-IPO, growth-stage company on a hyper-growth trajectory.

We’ve raised $375M in capital and are backed by dozens of leading venture capital and strategic investors. Our flagship product, the WEKA Data Platform, is helping hundreds of the world’s leading research organizations and enterprises—including 12 of the Fortune 50—to achieve first-to-market results with AI, machine learning, and high-performance computing. We invite you to join us on this exciting journey.

What’s Cool About This Job

WEKA is seeking a talented, experienced and data-driven Field Marketing ABM Manager to support our North America - West Coast regions. In this role, you will develop and execute strategic field marketing initiatives that drive pipeline growth, support the sales process from prospecting, expansion, and closed won business and align closely with revenue goals. As the primary liaison between field sales, SDR, and partner teams, you will ensure marketing strategies are tailored to regional business objectives, aligned to partner initiatives, and customer outcomes.

Responsibilities include:

• Plan and execute regional Field Marketing Campaigns: develop and deliver regional demand generation programs, including local events, partner engagements, ensuring messaging and branding alignment.
• Account-Based Marketing (ABM) Strategy: Develop and implement ABM strategies to acquire and expand top Enterprise Named accounts in close partnership with sales.
• Campaign Management: Oversee the development and execution of multi-channel campaigns to enhance customer engagement and strengthen account relationships.
• Audience Targeting and Engagement: Leverage data to identify key decision-makers and influencers, tailoring outreach and content strategies to drive engagement.
• Program Execution: Lead end-to-end event execution, including venue and vendor selection, contract negotiation, speaker coordination, logistics, list pulls, email campaigns, budget reconciliation, and post-event follow-up.
• Cross-functional Alignment & Collaboration: Partner with sales, product marketing, corporate marketing to ensure alignment of field marketing strategies with overall business goals.
• Performance Tracking: Monitor campaign execution, track KPIs, and track effectiveness of marketing efforts, optimize strategies based on results to drive continuous improvement.
• Budget Management: Manage field marketing budgets effectively, ensuring maximum impact and ROI on regional initiatives.

Desired Qualifications

• 8+ years of experience in regional field marketing role, account-based marketing ideally supporting a B2B, enterprise sales force in the technology industry.
• Deep understanding of US-West market dynamics, trends, and customer behaviors.
• Proven ability to build and execute high-impact field marketing programs that drive pipeline growth.
• Strong collaboration skills, with the ability to work cross-functionally across marketing and engage effectively with all levels of Sales, from individual reps to senior leadership.
• Highly organized with the ability to manage multiple projects, prioritize effectively, and adapt to shifting business needs.
• Thrives in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset.
• Familiarity with marketing automation tools (e.g., Demandbase, 6
  
  Sense) and CRM platforms (e.g., Salesforce, Clari).
• Ability to travel up to 20%

Bonus Points

• Excellent interpersonal and relationship-building skills.
• A proactive approach to problem-solving, outcome-driven mindset and continuous process improvement.
• Commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends.
• Bachelor's degree in marketing, business, communications, or a related field.

Concerned you don’t meet every qualification?…