Communications Lead, U.S. Latino

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Airbnb Communications team is responsible for telling Airbnb’s story around the world. We help drive consideration and usage of our products and services in addition to generating buzz, supporting the legitimization of our community, and promoting trust in our brand. We lead the communications strategy to make Airbnb synonymous with magical travel and the world’s leading platform for hospitality entrepreneurs.

We speak to the media, influencers, hosts and guests, industry commentators, thought leaders and the wider community - we are the voice of Airbnb. We’re a fast growing, high-energy team with a passion for people, places and great stories. If you’d like to be part of one of the world’s greatest teams, come tell us your story.

The role is responsible for leading and executing on the company’s U.S. Latino communications efforts, in line with our local business priorities. This role will oversee and coordinate our work across consumer, editorial, social, and policy communications targeting Latinos based in the U.S., and integrate Latino media strategy into Airbnb’s global communications campaigns.

The successful candidate will work closely with cross-functional partners to ensure Airbnb is front and center in U.S. Latino media, while creatively and holistically getting our message and story out to Latinos in the most authentic, impactful ways outside of traditional media by engaging with a wide range of journalists, influencers and community members.

We’re looking for a bilingual, execution-oriented, nimble senior communications leader who has deep experience working in Latino communications, as well as the management experience to drive high-profile, cross-functional campaigns across a large company.

This full-time role will be based in the U.S. The role will report to the Senior Lead for USCAN Communications.

• Lead communications efforts for U.S. Latino-specific campaigns, working across comms verticals and closely with business and marketing leaders to build comprehensive, culturally relevant campaigns.
• Manage programs with partners across the organization, ensuring all departments are well-integrated and read into efforts.
• Help manage external communications agencies effectively to deliver outstanding results on behalf of the business and ensure key processes are adhered to.
• Translate global communications priorities into a Latino-focused strategy that supports Airbnb’s key growth objectives in the United States.
• Identify proactive press opportunities and drive local and national announcements.
• Develop and manage relationships with key reporters and celebrities/ influencers across the region.
• Provide guidance and support to the local policy team on communications matters and ensure policy communications/issues reach Latino stakeholders.
• Execute a multi-faceted thought leadership communications program (op-eds, panels etc.) for Airbnb’s local leadership team and help prepare spokespeople (policy leads, Country Managers, Airbnb execs etc.) for relevant public speaking/ media engagements.
• Help manage crisis comms and reactive press requests.

• Bachelor’s Degree
• Fluent Spanish-speaker
• 10+ years PR/Public Affairs experience working in an agency, in-house communications or a government communications role; preference to those with tech/ travel/publicly listed company experience
• Experience working across a multitude of communications expertise, including consumer, editorial, and political communications
• Understanding of celebrity and influencer marketing and relevant market-specific social media channels
• On-record and on-camera spokesperson experience preferred
• Proven-track record working on creative consumer communications initiatives that have generated widespread…