Partner Marketing Lead, GSIs

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About The Role As a Partner Marketing Manager for Global System Integrators (GSIs) at Anthropic, you will play a pivotal role in building and scaling our partner marketing initiatives with the world s leading consulting firms and systems integrators. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Claude through these strategic partnerships.

In this role, you will craft compelling joint value propositions, create executive-level marketing campaigns, and build scalable enablement programs that empower our GSI partners to successfully position and implement Claude for enterprise customers. You ll be a key connector between Anthropic s alliances organization and our marketing teams, ensuring seamless execution of high-impact programs that accelerate pipeline and revenue growth.

This role requires someone who can think strategically about long-term partner relationships while also rolling up their sleeves to execute flawlessly on campaigns, events, and enablement initiatives. You ll need to balance the art of relationship-building with the science of measuring marketing impact, always keeping the focus on driving measurable business outcomes for both Anthropic and our GSI partners.

• Partner Marketing Strategy & Execution:
  Design and execute comprehensive go-to-market programs with major GSI partners, focusing on enterprise customer acquisition and AI transformation initiatives
• Develop joint marketing campaigns targeting C-suite and senior decision-makers at enterprise organizations, creating compelling narratives around AI transformation and business value
• Create repeatable marketing programs that enable GSI partners to effectively position and sell Claude-powered solutions to their enterprise clients
• Establish and manage joint business planning processes with key GSI partners, including quarterly planning, campaign calendars, and success metrics
• Collaborate with partner sales and alliances teams to identify priority accounts and develop account-based marketing strategies that leverage GSI relationships

• Content & Enablement:
  Build partner messaging frameworks and create high-quality enablement materials (pitch decks, solution briefs, case studies, demo scripts) that empower GSI partners to effectively position Claude
• Develop and deliver partner-specific content that demonstrates the value of Claude integration across different industries and enterprise use cases
• Create training materials for GSI partners  go-to-market teams, including sales and marketing enablement programs
• Manage partner resources including brand and co-marketing guidelines, program documentation, and self-service marketing assets

• Program Management & Execution:
  Lead end-to-end campaign execution with GSI partners, coordinating across product marketing, demand generation, field marketing, and events teams to ensure flawless delivery
• Manage partner funding programs (MDF/Co-op) and ensure ROI tracking for joint marketing investments
• Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI
• Represent Anthropic at partner events, executive briefings, and industry conferences as needed
• Build scalable processes and playbooks that can be replicated across the GSI partner ecosystem as we grow

• Have 10+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
• Have deep expertise building and executing partner marketing programs with Global System Integrators (GSIs), major consulting firms, or systems integrators
• Demonstrate strong understanding of enterprise buyer journeys and can create marketing programs that resonate with C-level executives
• Are skilled at developing compelling joint value propositions that articulate clear business outcomes for enterprise customers
• Have proven ability to manage complex, cross-functional initiatives with multiple stakeholders across organizations
• Excel at building trusted relationships with partner marketing and sales teams, establishing yourself as a strategic advisor
• Are highly organized and detail-oriented, with demonstrated ability to manage multiple programs simultaneously while maintaining quality
• Possess excellent written and verbal communication skills, with experience creating executive-level content and presentations
• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
• Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
• Have a "get it done" mentality and aren t…