Senior Demand Generation Manager

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Senior Demand Generation Manager

At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally. We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns that win the hearts, minds, and wallets of merchants in North America.

Depending on your strengths, you may bring deep expertise in account-based marketing, or a strong track record of defining positioning, shaping narratives, and translating audience understanding into high-performing demand programs. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.

This hybrid role will be based in either our San Francisco or New York office and report directly to the Head of Marketing, Unified Commerce and Digital, North America.

What you’ll do:

• Define and execute demand generation strategies in North America aligned to revenue and pipeline goals.

• Translate business priorities into clear campaign strategies across the full funnel, from awareness to conversion.

• Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design.

• Partner with product marketing, content, and creative teams to shape compelling narratives and campaign briefs.

• Contribute to the evolution of Adyen’s account-based marketing approach across 1:many, 1:few, and 1:1 motions.

• Work closely with Sales, SDRs, Partnerships, and Account Management to align on account strategy and execution.

• Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.

• Share learnings and best practices to raise the bar for demand generation across the team and region.

Who you are:

• 10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience

• Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets

• Track record of launching campaign on time, and delivering on pipeline goals

• Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events. Have expertise in at least one channel

• Knowledge of marketing trends, tools, and best practices; you seek innovative ideas and push for creative solutions

• Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data

• Self-starter who excels at prioritizing, moving fast, building relationships, bringing stakeholders along in the process

• This role is based out of our San Francisco or New York office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles

• Ability to travel domestically and internationally 20%+

• The annual base salary range for this role is $145,000 - $195,000; to learn more about our compensation philosophy, please .

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.

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