Head of Marketing

Head of Marketing (GTM, ABM, Demand Gen & Partner Marketing)

Work Model:
Hybrid — in-office time required

Type:
Full-time

Reports to:

CEO (tight alignment with Product, Sales, and Partner Manager)

About Atheer

Atheer is building the Unified Work Execution Fabric — the execution layer that digitizes and orchestrates frontline work across workflows, assets, devices, and systems, with built-in guidance and proof-of-compliance. We’re executing a FY2027 GTM plan targeting ~3.5× growth, driven by four motions: renewals, expansions, net-new logos, and channel/OEM partnerships.

Role Summary

We’re hiring a hands‑on, execution‑ and results‑driven Head of Marketing to build and run Atheer’s pipeline creation system — vertical ABM, demand generation, sales enablement, field/events, and partner co‑marketing — instrumented with rigor and managed to outcomes.

This is not a brand‑only role. It’s a revenue‑facing GTM operator role.

You will co‑own pipeline with Sales — accountable for the pipeline plan, the programs that create it, funnel performance, and the operating cadence that keeps the funnel healthy.

Primary Mission

Translate Atheer’s technology into the marketplace

You will “translate” what we’ve built into clear, outcome‑driven positioning and messaging that resonates with operations leaders and frontline‑dependent organizations.

We are outcome‑oriented (speed, safety, quality, compliance, uptime) — reduce costs, mitigate risks, increase revenue - not feature/function marketing.

What Success Looks Like (first 6–9 months)

• A repeatable pipeline engine is in place (ABM + demand + events + partner motions) with targets, conversion standards, and weekly accountability.

• Marketing and Sales are running as one system: shared pipeline plan, shared definitions, shared dashboards, and shared follow‑up discipline.

• Vertical messaging and campaigns are live and performing in priority markets (Life Sciences/Pharma, Oil & Gas, and Automotive).

• Partner co‑marketing is producing measurable meetings and opportunities (not “logo swaps” or vanity activity).

Core Responsibilities

1) Own Pipeline With Sales (Accountability, Not Support)

• Co‑own the pipeline number with Sales: pipeline plan, source mix, monthly targets, and conversion requirements.

• Define and enforce lifecycle definitions with Sales (MQL/SQL/SAL/Opp) and improve performance with data.

• Tie marketing execution to meetings created, opportunities opened, and revenue influence — not impressions.

• Own and refine Atheer’s narrative, positioning, and messaging aligned to our stage and target markets.

• Translate workflow‑level pain into market‑ready language: what changes operationally, why it matters, and how leaders measure success.

• Build/maintain high‑impact assets: vertical one‑pagers, use‑case briefs, proof stories, demo storylines, battle cards, objection handling.

3) ABM + Demand Generation Engine

• Design and run ABM programs by vertical and ICP (target account lists, intent, offers, campaigns, conversion paths).

• Launch integrated campaigns coordinating BDR + AE outreach with marketing air cover.

• Operate like a performance leader: double down on winners, kill what doesn’t convert, and continuously optimize.

4) BDR Orchestration & Top‑of‑Funnel Discipline

• Partner with Sales leadership to align BDR activity to priority accounts and active campaigns.

• Ensure BDR execution has the targeting, talk tracks, sequences, and conversion standards required.

• Connect the system: “campaign → outreach → meeting → opportunity” with measurable handoffs and follow‑up.

5) Partner Marketing (OEM / VAR / SI Ecosystem)

• Build and run partner co‑marketing and co‑selling enablement with OEM/VAR/SI partners:

• Joint value props and packaged offers

• Co‑branded assets and partner‑ready messaging kits

• Joint webinars/events with tracked outcomes

• Lead routing, follow‑up SLAs, and pipeline reporting

• Coordinate with Partner Manager to prioritize partners based on pipeline and revenue contribution.

6) Field Marketing & Events

• Execute priority events (e.g., Power Gen and vertical shows) with a meeting‑first approach:

• Pre‑booked meetings, account outreach, partner alignment, post‑event conversion…