Product Marketing Manager - Lifecycle Growth Lead

Product Manager – Member Lifecycle Experience

As our Product Manager for Member Lifestyle Experience, you’ll design and own the full end‑to‑end member journey – from the very first interaction through long‑term engagement. This role blends experience design, storytelling, behavioral psychology, and product strategy to craft moments that are intuitive, emotionally compelling, and unmistakably premium. You’ll partner closely with Product, Growth, and Design to create high‑trust experiences that meaningfully improve activation, engagement, and retention.

This is a unique opportunity for someone truly customer obsessed to help build the first health lifestyle brand. You’ll ensure every touchpoint is consistent, thoughtful, and velvety‑smooth, setting the standard for the category.

What You’ll Do

• Design and continuously refine every step of the member journey

• Sweat the details: copy, UX, micro‑interactions, emotion – ensuring every moment feels intuitive, warm, and premium

• Maximize activation, engagement, and monetization while maintaining a best‑in‑class member experience

• Serve as the voice of the customer – synthesizing member behavior and feedback into clear product recommendations

• Run design reviews, guide UX direction, and maintain a unified quality bar across member surfaces

• Craft all product and lifecycle marketing messaging to ensure a cohesive brand voice

• Collaborate closely with Growth, Product, and Design to ensure continuity across all member surfaces

• Develop lifecycle playbooks and brand guidelines that ensure consistency as Superpower grows

• Define metrics, instrumentation, and ongoing optimization rituals to measure member experience

Who You Are

• High‑velocity execution – work with urgency, and iterate rapidly to drive progress

• Ownership mentality – you take responsibility for outcomes and see initiatives through from idea to launch

• Obsessive about details – you spot member friction before anyone else does

• Fascinated by customer psychology – you design for how people behave

• Background in marketing, UX, or design; PM experience is a plus but not required

• High IQ, even higher EQ – you read both systems and people with precision

• A sharp communicator and storyteller whose copy elevates the entire product

• Comfortable with ambiguity, cross‑functional chaos, and building 0→1

• Bonus: founder or early‑stage startup experience

Seniority level:
Entry level

Employment type:

Full‑time

Job function:
Product Management and Marketing

Industries:
Technology, Information and Internet

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