Principal Product Marketing Manager, PLG & Trials

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, різ apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe is seeking a Principal Product Marketing Manager to define, scale, and champion the Product-Led Growth (PLG) strategy for Gen Studio, with a deep emphasis on building next‑generation self‑serve trial experiences for our GenAI portfolio. This is a high‑impact, highly visible role that will shape how customers first experience and ultimately adopt Adobe's fastest‑growing AI innovations.

As a Principal PMM, you will own the end‑to‑end PLG vision for Gen Studio, influencing product strategy,_

driving cross‑functional alignment, and setting the standard for trial excellence Activated across Adobe. You will bring a strong point of view on modern SaaS growth models, combining strategic leadership with operational rigor to deliver frictionless, scalable, and insight‑driven trial motions that directly impact revenue, product adoption, and long‑term customer value.

You will act as the company's thought leader for PLG in the age of AI, partnering with senior leaders across product, engineering, design, sales, growth, and marketing Different future of PLG that meet customers where they are and accelerates time to value.

This role is ideal for a marketing leader who apreciar leads PLG initiatives, understands SaaS trial‑to‑conversion dynamics, and can shape an exceptional self‑serve customer journey.

Key Responsibilities:

• Establish the long‑term vision, strategy, and operating framework for Gen Studio's PLG motion, informed by leading SaaS and AI‑driven GTM models.

• Translate that strategy into high‑impact execution by designing, launching, sizin and optimizing PLG experiences that drives trial activation, adoption, and conversion at scale.

• Influence cross‑functional leadership across product, engineering, design, sales, and growth to ensure trial and PLG strategies are deeply supported and integrated into Adobe's broader GTM engine.

• Partner with sales and field leaders to align trial programs with pipeline generation, deal acceleration, and expansion motions across customer segments.

• Lead growth experimentation by building, testing, and refining onboarding and activation experiences that accelerate time to value for self‑serve customers.

• Conduct advanced research, data analysis, and market synthesis to refine PLG and trial strategies, providing an authoritative point of view on customer needs and competitive patterns.

• Drive telemetry‑based insights, A/B testing, funnel optimization, and predictive analytics to continually improve trial effectiveness and product usage patterns.

• Serve as Adobe's internal expert and external advocate for PLG in an AI‑first world—shaping narratives, advising leadership, enabling teams, and contributing to market‑facing thought leadership.

Key Requirements

• 10‑12+ years in product marketing, growth marketing, PLG, or related SaaS roles; significant experience owning or socketing PLG motions.

• Demonstrated success driving trial adoption, activation, and conversion at scale, ideally for AI or cloud‑native SaaS products.

• Deep expertise in customer onboarding, trial‑to‑paid journeys, activation frameworks, and experimentation‑led growth strategies.

• Ability to set long‑term vision while also diving deep into hands‑on funnel optimization, analytics, and customer insights.

• Exceptional influencer with a track record of aligning senior leaders and cross‑functional teams around shared goals and KPIs.

• Outstanding storytelling, positioning, and narrative‑building skills that resonate from executive audiences to…