Director, Industry and Solutions Marketing

Director, Industry and Solutions Marketing

At Anaplan, we are a team of innovators focused on optimizing business decision‑making through our leading AI‑infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers’ success and to our Winning Culture.

Our customers rank among the who’s who in the Fortune 50. Coca‑Cola, Linked In, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best‑in‑class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins – big and small.

Supported by operating principles of being strategy‑led, values‑based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and let’s build what’s next – together!

We are looking to hire an experienced Director, Industry and Solutions Marketing to contribute as a key stakeholder and join our growing Industry, Solutions, and Product Marketing team. At Anaplan, we are revolutionizing SPM by transforming the way businesses operate. Our applications for The Office of the CRO are designed to increase sales productivity and maximize revenue through more effective AI‑driven go‑to‑market planning, incentive compensation management, and sales forecasting.

We’re looking for individuals excited to be part of a fast‑growing company and contribute to the future of SPM, and you will play a pivotal role in supporting and promoting these cutting‑edge solutions. As a Sales Planning Solution Director, you'll be working closely with stakeholders across Product, Sales, GTM Operations, Competitive Intelligence, and Marketing, and you will drive the creation and communication of impactful content highlighting Anaplan’s advantage in SPM, supporting GTM strategy, and driving the launches of new applications and products.

You will create compelling marketing and field‑facing content to drive our marketing and sales programs and be directly responsible for interfacing with our GTM organization.

This leader will partner with multiple stakeholders across Product, Sales, GTM Operations, and Marketing to create differentiated messaging, positioning, and compelling content to articulate the value of Anaplan’s end‑to‑end SPM portfolio (across both its suite of applications and platform offerings). Primary activities to include supporting revenue‑generating campaigns, tactics, programs and events, analyst relations interactions, product & application launches, as well as sales play development and their enablement.

You will be responsible for working closely with stakeholders across the business to improve Anaplan’s market standings, increase win rates, and drive Net New Annual Contract Value (NNACV) for the business.

Impact

• Drive solution and product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the sales & marketing domain

• Partner with SPM product team to develop messaging and positioning, build, and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories and other sales collateral and content, to enable sales teams to communicate the value of the Anaplan SPM solution portfolio effectively

• Partner with SPM product team to support M&A strategy

• Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan’s SPM line of business

• Create streamlined sales plays by building messaging in collaboration with Product and marketing functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing

• Partner with the Product Management team and other cross‑functional teams to lead successful Product launches for newly developed SPM applications, with a robust launch plan

•…