Product Marketing Lead
Job in
San Francisco, San Francisco County, California, 94199, USA
Listed on 2026-01-26
Listing for:
WorkGenius Group
Full Time
position Listed on 2026-01-26
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Product Marketing, Digital Marketing, Marketing Manager
Job Description & How to Apply Below
Overview
Product Marketing Lead role focusing on leading inbound and outbound product marketing initiatives and shaping GTM strategies.
Responsibilities- Lead inbound and outbound product marketing initiatives
- Execute outbound campaigns across traditional marketing channels
- Drive inbound customer insights and market research
- Influence product strategy, positioning, and go-to-market plans for target audiences
- Partner cross-functionally to drive awareness and adoption
Title: Product Marketing Lead
Industry: Technology
Location: San Francisco, CA
Duration: 4 Months
Responsibilities (continued)- Lead inbound and outbound product marketing initiatives
- Execute outbound campaigns across traditional marketing channels
- Drive inbound customer insights and market research
- Influence product strategy, positioning, and go-to-market plans for target audiences
- Partner cross-functionally to drive awareness and adoption
- Bachelor’s Degree in Marketing, Communications, or Journalism
- Experience with outbound execution - campaign management and execution across traditional channels
- Experience with inbound - customer insights and research
- Strong project management and organizational skills
- Data-driven mindset with the ability to balance analytical and creative thinking
- Product Marketing
- Outbound Campaigns
- Inbound Marketing
- Customer Insights
- Project Management
- Analytical Thinking
- Creative Thinking
- Market Research
- Go-To-Market Strategy
- Cross-Functional Collaboration
Hourly rate is commensurate with experience and is an estimated range provided by Work Genius.
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