Marketing Manager, North America Marketing Services, Fintech & Digital Partnerships

Company Description

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world.

This is an exciting time to join Visa's North America Marketing  Services team. We are transforming how we partner with our clients through a proactive, results driven approach. We focus on deepening relationships, leveraging Visa insights, platforms, and sponsorship assets to create competitive advantages.

The Marketing Manager reports to the Marketing Director who leads the Client Marketing Strategy. The Manager is responsible for consultative discovery to uncover product and payment marketing opportunities in the Fintech segment, developing holistic marketing plans to meet client goals, and leading end to end implementation and delivery of integrated campaigns, experiential events, and sponsorship programs. The role requires close collaboration with Sales, Product, Visa Consulting & Analytics, Research, Marketing, Legal, and agency partners to drive business outcomes for Visa and our clients.

This position is based in San Francisco.

• Client Advisory & Strategy:
  Lead consultative engagements to identify client marketing needs, translate insights into integrated strategies spanning lifecycle engagements (acquisition, usage, retention, loyalty), social/digital, and sponsorship activation.
• Experiential & Sponsorship Leadership:
  Plan and execute experiential events and manage sponsorship programs end to end (assets, activation, measurement).
• Integrated Campaign Execution:
  Oversee multichannel campaigns (paid social, search, email, direct mail, web) across digital, experiential, and sponsorship channels, ensure creative development and legal review are on track.
• Cross Functional Delivery:
  Work across Visa teams and agency partners to scope requirements, build project plans, manage day to day priorities and deliver high quality programs with limited supervisory support.
• Data-Driven Insights:
  Apply Visa data and industry research to capture best practices and customer insights, present recommendations and performance readouts to clients and senior stakeholders.
• Program & Budget Management:
  Own timelines, budgets/finance processes, vendor/agency management, program tracking, and results management for multiple concurrent initiatives.
• Support Fintech Marketing Services Senior Managers across all scoped projects.

This is a hybrid position located in San Francisco, CA. Expectation of days in office will be confirmed by your hiring manager.

This position is not eligible for Sponsorship.

Basic Qualifications:

• 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications:

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• You have experience in marketing in the financial services, tech, fintech, or payments sector, working in a fast-moving environment
• You have experience managing sponsorship programs, including activation and ROI measurement
• You have experience planning and executing experiential events
• You have prior experience in designing and executing multichannel marketing campaigns (e.g., paid social, search engine marketing, email, direct mail, etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)
• You must be able to thrive in a fast-moving, highly matrixed environment.
• You are results-oriented, flexible, with a positive attitude. Additionally, you have a strong track record in working collaboratively…