Sr. Partner Marketing Technology Alliances Manager

Overview

At Klaviyo, we value diverse backgrounds and perspectives. If you’re a close but not exact match with the description, we encourage you to apply. This role sits at the intersection of partner marketing, ecosystem activation, and go-to-market execution, and focuses on activating our technology partner ecosystem through joint marketing, joint demand generation, and high-impact partner moments. You’ll collaborate with ecommerce platforms, ISVs, and technology partners to bring integrated solutions to market and accelerate adoption of the Klaviyo platform.

You’ll work with a range of technology partners across the commerce ecosystem — including platforms and ISVs such as Shopify, Woo Commerce, Tik Tok, Google, and others — to create meaningful value for shared customers. You’ll design and execute co-marketing programs that help partners collaborate meaningfully across Klaviyo’s ecosystem, from the App Marketplace to flagship events like K:

Boston, K:

Sydney, and K:

London. This role partners with Partnerships, Field Marketing, Events, Product Marketing, and Sales to ensure initiatives align with business priorities and deliver tangible outcomes. This is a highly visible, fast-paced marketing role focused on turning partnerships into scalable growth engines.

• Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform
• Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms
• Own technology partner sponsorship strategy and execution for Klaviyo’s flagship initiatives, including K:
  
  Boston, K:
  
  Sydney, K:
  
  London, and other global moments
• Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo’s brand, audience, and go-to-market priorities
• Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals
• Own end-to-end execution of partner marketing initiatives — from strategy and planning through launch, execution, and performance measurement
• Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions
• Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value propositions
• Champion partner and field feedback internally to continuously improve ecosystem marketing effectiveness
• Stay current on ecommerce and technology partner trends, competitive dynamics, and platform innovations to bring fresh, relevant ideas to market
• Perform other related duties as assigned

• 5+ years of experience in partner marketing, alliances marketing, ecosystem marketing, or B2B technology marketing
• Proven experience designing and executing joint marketing programs with technology partners that drive measurable demand and adoption
• Understanding of ecommerce, and/or SaaS ecosystems, including ISVs, platforms, and partner-led growth models
• Experience working closely with partnerships, sales, and cross-functional marketing teams in a multi-stakeholder environment
• A forward-thinker who is equally comfortable rolling up your sleeves to execute programs end to end
• Data-driven and outcomes-focused, using insights and performance metrics to guide decisions and improve results
• Highly collaborative, with the ability to build trust and influence across internal teams and external partners
• Accountable and goal-oriented, taking ownership of initiatives and consistently delivering on commitments
• Strong communicator and storyteller, able to craft compelling joint narratives and represent marketing initiatives with confidence
• Highly organized, able to manage multiple partners, programs, and timelines simultaneously
• Comfortable with periodic travel for partner engagements, events, and flagship Klaviyo initiatives

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation…