Director, Data-Driven Marketing Strategy, NA Marketing Services

Job Description

The US Marketing Services team part of the North America Marketing organization is transforming how we partner with clients to become the marketing partner of choice with our clients who include financial institutions, fintechs, merchants and processors. The team continues to experience exceptional growth and to support this growth is introducing new marketing technology platforms and solutions for our clients to build sophisticated, class leading marketing programs.

The Director, Data-Driven Marketing Strategy will act as subject matter expert on Visa’s martech solutions and work across clients and teams to support the development of omni-channel campaign strategies leveraging these platforms. Reporting to the Senior Director of Practice Development, the Director will focus on partnering with members of the team to design and implement marketing programs that maximize the capabilities of these new platforms and drive revenue and client success.

• Serve as the subject matter expert for the Marketing Services team on Visa’s new client-facing marketing technology platform (known as “Visa Marketing 360 or VM360”).
• Train and support marketers in understanding and applying VM360’s capabilities, including predictive segmentation, personalization at scale, journey orchestration, and automated optimization to build custom campaigns.
• Partner with marketers to design and implement marketing strategies that leverage VM360’s AI, Visa Net transaction data, and client data for targeted, personalized campaigns.
• Guide the setup and deployment of omni-channel campaigns and event-triggered messaging across the customer lifecycle, and advise on audience segmentation, channel selection, and campaign timing to maximize engagement and ROI.
• Support the development and delivery of educational materials, workshops, and best practices sharing on building successful campaigns and leveraging martech tools.
• Provide guidance on structuring testing and iterative improvements to enhance campaign effectiveness and on how to use VM360’s analytics and reporting tools to monitor campaign performance, identify insights, and recommend optimizations.
• Collaborate with Marketing Services BD and account teams to identify opportunities where VM360 can drive client marketing outcomes.
• Support business development efforts by showcasing VM360’s capabilities to prospective and existing clients, and participate in client pitches, solution demonstrations, and proposal development to secure new engagements leveraging VM360.
• Contribute to the VM360 product roadmap by sharing client requirements that enhance how Visa achieves their marketing objectives.
• Support collaboration with Visa Consulting & Analytics (VCA) and other internal partners to align segmentation and targeting approaches.
• Act as a bridge between the Marketing Services team, Global Marketing Services, VCA, and other internal partners to ensure cohesive use of data and targeting solutions.
• Communicate results, learnings, and recommendations to stakeholders at all levels.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD) or at least 3 years of work experience with a PhD.
• Significant experience in marketing in financial services or payments space, including financial services, card issuers, fintechs, processors or co-brand merchants.
• 5+ years of experience developing strategy for omni-channel marketing campaigns using both online and offline channels.
• Hands‑on experience with using marketing automation, personalization, and analytics platforms to develop, implement, optimize, and report on complex multi‑channel campaigns.
• Excellent communication and training skills; ability to simplify complex concepts.

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
• Familiarity with AI‑driven marketing…