Product Marketing Manager, Core

This is a hybrid role based in our San Francisco (preferred) or offices and will require you to be in office Tuesdays and Thursdays.

As a Product Marketing Manager at Grindr, you will play a pivotal role in shaping and amplifying the core user experience that powers our community — from browsing and chatting to making meaningful connections. You will lead go-to-market strategies, influence product direction, and ensure that the voice of our users is embedded in everything we build.

This highly cross‑functional role partners closely with Product, Engineering, Design, Research, Data, and Marketing. Your mission: craft strategies that drive awareness, adoption, and engagement across Grindr’s most essential product experiences, helping millions of people connect in more authentic and valuable ways.

• Synthesize Insights: Turn customer, market, and competitive insights into actionable recommendations that shape Grindr’s core product experience.

• Strategic Influence: Partner with Product and Design to guide roadmap priorities and feature development, ensuring that enhancements to the core experience meet user needs and business goals.

• GTM Strategy & Execution: Develop and implement go‑to‑market strategies for product launches, including winning naming, messaging, positioning, and campaign narratives. Set goals and metrics for success, and coordinate with cross‑functional teams to ensure flawless execution.

• Lifecycle Impact: Drive strategies across the full user journey — from awareness and onboarding to engagement, reactivation, and retention.

• Problem‑Solving: Tackle complex challenges with a strategic mindset, creating thoughtful recommendations and action plans.

• Measure Success: Define KPIs, track adoption and engagement metrics, evaluate campaign performance, and continuously iterate to maximize product and marketing impact.

• Experience: 8+ years of experience delivering successful go‑to‑market, engagement, and growth strategies, with 5+ years specifically in product marketing, ideally within the tech or dating app industry.

• Action‑Oriented: Proactive, collaborative, and a master of simplification. You continually push towards clarity and driving delivery of strong results.

• Self‑Starter: Hard‑working, detail‑oriented, and organized. You thrive in challenging environments and are undeterred by complexity.

• Master Communicator: Excellent written and verbal communication skills, comfortable presenting and sharing work with executive leadership. Strong interpersonal skills to influence and motivate people at all levels across various functions.

• Product Marketing Mindset: Ability to distill the essence of complex products and convey the value they create. You can develop a strong messaging hierarchy, effective strategies, and impactful go‑to‑market plans.

• Lifecycle Expertise: Deep understanding of the customer lifecycle — from acquisition and onboarding through engagement, retention, and reactivation — with the ability to design marketing strategies that maximize user value at every stage.

• Analytical
  
  Skills:
  
  Outstanding ability to use data to craft insightful stories, inform strategies, and guide decision‑making.

• Excel at cross‑functional partnership, bringing clear insights and persuasive storytelling to Product, Engineering, and Design conversations to shape the roadmap and elevate the core experience.

• Leverage modern tools with ease, using platforms like Braze for lifecycle messaging and Figma for creative collaboration to execute campaigns that resonate.

• Bring relevant industry perspective, with prior experience in the dating, social, or consumer app space — understanding what drives user connection and engagement.

• Have a data‑informed mindset, comfortable turning metrics and experimentation into actionable strategies that improve the user journey.

• Thrive in fast‑paced environments, embracing ambiguity, simplifying complexity, and driving clarity across teams.

• Champion the user voice, translating customer needs into product and marketing strategies that balance empathy with business impact.

• Mission and Impact:
  Grindr…