Head of Product Marketing

Overview

We’re looking for a Head of Product Marketing to lead our top notch product marketing team, drive our strategic positioning and messaging, and fuel our hybrid self-serve and sales-led go-to-market motions. This role reports to the Head of Marketing and is based in San Francisco.

This role offers a defining opportunity to shape and win market share within one of the fastest-growing categories in B2B software. You will operate at the intersection of a sophisticated hybrid go-to-market model, driving programs that support our balanced mix of product-led and sales-led growth motions. Beyond execution, you will hold a strategic seat at the table, fostering a deeply collaborative and unparalleled partnership with Product Management and Revenue leadership that sets a new standard for the SaaS industry.

• Own product marketing strategy across PLG + SLG:
  Define and scale Asana’s end-to-end product marketing strategy, spanning self-serve growth, sales-assisted, and enterprise motions. Create clear positioning and messaging that works from individual users to large organizations.
• Drive growth and adoption:
  Partner with Growth and Product to accelerate activation, expansion, and retention through compelling messaging, launches, packaging, and in-product experiences.
• Lead full-stack product marketing:
  Own core PMM disciplines including positioning, messaging, go-to-market strategy, launches, market and customer insights, and competitive intelligence.
• Build solutions marketing for Sales:
  Develop use-case, persona, and industry-based narratives that enable Sales. Deliver high-impact content for campaigns, field enablement, SKOs, and key events.
• Be a strategic partner to Product and Sales leadership:
  Serve as a trusted thought partner to Product GMs and Sales leaders, bringing customer insight and market context into roadmap, GTM, and revenue conversations.
• Build and scale a high-performing team:
  Hire, develop, and lead a world-class product marketing organization across growth PMM, core PMM, and solutions marketing.
• Drive cross-functional execution:
  Act as the connective tissue across Product, Growth, Sales, and Marketing to ensure tight alignment and strong GTM execution.

• 12+ years of product marketing experience, with significant time spent in leadership roles at high-growth B2B SaaS companies (ideally scaling past $500M+ ARR).
• Master storyteller, you don t just list benefits; you craft compelling narratives that cut through the noise. You can translate complex technical capabilities into simple, emotional value propositions for CIOs and end-users alike.
• You drive business outcomes, not just launches. You are comfortable analyzing churn data, pipeline velocity, and CAC to optimize our GTM motions.
• Proven track record of building trust with Product Management and Sales leadership. You know how to influence without authority and align diverse stakeholders under a shared goal.
• Known for developing future leaders, fostering psychological safety, and building teams that are as kind as they are ambitious
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

At Asana, we re committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you re interested in this role and don t meet every listed requirement, we still encourage you to apply.

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $388,000- $456,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview…