Director, Earned and Media Strategy

Public Relations | Method Communications | New York, NY or San Francisco, CA

Founded in 2010, Method Communications is an award-winning technology marketing and public relations agency built for challenger brands and today’s most innovative companies. Our group is united through our core values – relationships, resourcefulness and results. We support each other to do exceptional work for our clients while also focusing on the health and wellbeing of our families, our communities and ourselves.

We recognize our talented and diverse workforce as a key competitive advantage. Method encourages and actively supports diversity, equity, and inclusion through its policies and business practices, which include recruitment and hiring, compensation and benefits, career development and advancement, training, pro bono work, community programs, and affinity groups.

Join a ‘PRovoke Best Agency to Work For and ‘PRovoke Global Top 250 PR Agency!

The role is hybrid and required to work from Method’s hub office in San Francisco , California, or New York City, NY, at least two days per week.

Method Communications is looking for a Director of Earned and New Media Strategy who doesn't just follow B2B tech media landscape —you help shape it. You'll architect earned media strategies for the companies defining the future: enterprise software giants, cutting-edge fintech disruptors, cybersecurity innovators, workplace transformation leaders, and the VCs funding tomorrow's unicorns.

Beyond client work, you'll be supporting the future of the Earned and New Media Specialist Group. As a leader and mentor at Method, you'll shape the next generation of earned media strategists and continuously evolve our robust internal training program—ensuring our entire team stays ahead of an industry. Reporting to the EVP, Earned and New Media, the role will be located in New York City or San Francisco.

Some client travel and travel to other Method offices will be required.

You've spent 8+ years building your PR career at an agency, and you know what lights you up: the hunt for the perfect story angle, the thrill of landing that game-changing interview, the satisfaction of watching coverage move the needle for your clients.

Now you're ready to do it at the highest level. You'll work alongside former journalists and top-tier earned media strategists who get it—the future of B2B influence isn't in press releases, it's in conversations. Together, you'll map emerging voices, stay ahead of the curve on new platforms, and continue to build relationships that matter.

As an internal consultant, you'll spend your days doing what you do best—living and breathing earned media strategy. You'll be a go-to expert our account teams turn to when they need to crack a tough story, navigate a crisis, or identify the perfect journalist for a breakthrough moment. Instead of being spread across general PR tasks, you'll dive deep into earned media every single day—analyzing coverage patterns, mapping emerging influencer networks, identifying the latest new media platforms (think Substacks, podcasts, influencers, and Reddit), and staying three steps ahead of industry evolution.

You're not just another account lead; you're a trusted earned media advisor who helps elevate client storytelling across our roster.

Program and Campaign Development and Management

• Develop, plan, and execute media campaigns from start to finish, including goal-setting, planning, implementation, measurement, reporting and evaluation with excellent attention to detail
• Integrate digital, social, and traditional media into campaign development
• Develop media strategies that inform program ideas, craft angles, oversee tactics and execute both on site and off site at meetings
• Coach spokespeople, staff briefings and advise on media trends to a high standard
• Lead team brainstorming sessions, as well as partner with internal leadership to ensure best outcomes for clients

Media:

• Attend media networking events to expand the agency’s reach
• Conceptualize, organize and execute media events on…