Communications Associate

WHAT DOES A COMMUNICATIONS ASSOCIATE DO?

Updated:
Dec 26, 2024 - The Communications Associate creates and manages content for social media channels, ensuring consistent engagement across platforms like Facebook, Linked In, and Instagram. This role involves supporting communication efforts by drafting newsletters, marketing emails, and success stories while assisting with digital and traditional marketing campaigns. The associate also represents the company at community events, fosters connections, and supports internal communications that build a culture of respect and belonging.

• Content Creation:
  Help tell the College’s story through the creation and distribution of strategic communications content, including feature stories, news articles, social media posts, newsletters, press releases, event promotions, reports, and other content across all platforms.
• Content Development:
  Develop and publish content on the College’s website and its social media platforms in an integrated, comprehensive manner.
• Vendor Liaison:
  Serve as the main liaison to the vendor that hosts the College’s website.
• Web Monitoring:
  Monitor and approve web updates submitted by other campus users.
• Event Promotion:
  Manage the College’s promotion of on-campus events including the production of regular promotional materials, advertising, and cultivation of faculty and staff relationships across campus.
• Web Content Support:
  Assist other offices/units of the College with web content development.
• Graphic Design:
  Assist with graphic design, layout, and printing of marketing materials, including posters, invitations, advertisements, and programs.
• Media Relations:
  Serve as the initial point of contact for journalists and other members of the media.
• Media Strategy:
  Implement strategies to increase media interaction and placements.
• Brand Implementation:
  Assist in the implementation of the College’s branding and advertising initiatives.
• Brand Standards:
  Serve as the point person for brand and visual identity standards for both internal and external constituents.
• Publication Management:
  Manage print and electronic publications production schedules.
• Communications Monitoring:
  Develop and maintain the system for monitoring and assessing communications initiatives, including media coverage generated on behalf of Wells College.

• Communications Plan Support:
  Support with the design and implementation of a comprehensive communications plan to strengthen overall brand recognition and meet its communications goals.
• Plan Execution:
  In collaboration with the Director of Communications and Marketing and Communications Manager, execute the communications plan.
• Strategy Monitoring:
  Monitor the effectiveness of various communications strategies and produce reports to assess progress toward the marketing and communications goals.
• Recruitment Support:
  Develop school-specific context and resources to support schools in student and staff recruitment.
• Content Creation:
  Craft, edit, manage, and publish several pieces of digital and platform-specific content each week, including images, blog posts, videos, infographics, and graphic design elements.
• Website Management:
  Review and update websites to provide relevant information to stakeholders and process website update requests.
• Collaboration:
  
  Collaborate with schools as well as Operations, Human Capital, and other district Office departments to develop and update collateral.
• Audience Engagement:
  Design and implement effective audience engagement on the web, social media, email, and SMS to maintain a high level of parent and family communication.
• Resource Maintenance:
  Maintain school and organization-wide resources on behalf of the schools and organization (templates for newsletters, videos, etc.).
• Information Dissemination:
  Disseminate information to schools and stakeholders directly, as appropriate.
• Program Promotion:
  Research and collate specific programs and experiences at schools and promote them on social media, blogs, etc.
• Email Marketing:
  Work with colleagues to manage the email…