Manager, Public Relations​/Partnerships - Pottery Barn Kids & Teen

Manager, Public Relations/Partnerships - Pottery Barn Kids & Teen Job Description

ROLE OVERVIEW

Williams-Sonoma, Inc. is seeking a Public Relations Manager to serve the Pottery Barn Kids and Pottery Barn Teen brands. The Public Relations Manager will be responsible for overseeing brand collaborations, executing celebrity partnerships, creating the brands' PR strategies and acting as primary contact for all media inquiries. The ideal candidate will be an experienced public relations professional with extensive partnership experience.

• Manage all aspects of brand collaborations, from initial outreach to contract negotiation to project management to launch, all the while ensuring consistency with brand values and objectives. A meticulous attention to detail is imperative.
• Evaluate opportunities for collaborations, proactively pitch both celebrity partners and brand collaborations on an on-going basis.
• Create and manage PR budgets for the fiscal year that strategically align to the brands’ initiatives. Maximize budget efficiency to deliver cost savings wherever possible.
• Lead the creation of compelling press materials, including press releases, media kits, executive quotes and pitches that further the brand voice and vision.
• Monitor and analyze media coverage, providing insights and recommendations to refine PR strategies.
• Oversee and coordinate media sample and image requests in partnership with the Sr. PR Coordinator.
• Act as company spokesperson for media opportunities when appropriate.
• Mentor and develop junior PR team members, fostering a collaborative and innovative work environment.
• Partner closely with Corporate Communications and Legal on any crisis communication on an as‑needed basis.
• Foster relationships with national press, including digital, print and broadcast outlets.
• Plan seasonal press strategies and media previews.
• Work closely with cross channel partners on all brand partnerships, key PR initiatives and celebrity makeover launches.
• Lead the creation of compelling press materials, including press releases, media kits, and pitches that align with our brand voice and vision.
• Develop compelling PR recaps to showcase weekly, quarterly and yearly results.

• A minimum of 8 plus years’ experience in partnerships, consumer public relations and the retail sector. This candidate is an excellent communicator with experience serving as a company spokesperson and established relationships with top‑level media contacts.
• Expertise at project management for partnerships, media relations, event planning, public relations writing, and budget planning and forecasting is a must. General marketing and advertising experience are a strong plus. Candidate must be a flexible and creative self‑starter who is able to work within an entrepreneurial environment and manage multiple projects at once.
• 8 years’ experience, preferably with both agency and in‑house teams
• Proven ability to advise cross‑functional partner communications strategy aligned to business objectives
• Comfort and experience working closely with executive management team
• Experience with media relations
• Independent, self‑sufficient work ethic
• Exceptional initiative & follow‑through skills
• Creative, strategic and analytical thinking
• Thoughtful leadership, both within PR discipline and with the business at large
• Ability to act as primary company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Strong consumer media relations skills, with proven program results
• Ability to work cross‑functionally across various business functions
• Results‑focused approach
• Ability to handle multiple projects simultaneously
• Ability to recommend and initiate work and projects with minimal direction
• A skilled user of Microsoft Office including Word, Outlook, Excel and Power Point
• Experience with Muck Rack media monitoring services
• Bachelor’s degree in journalism, communications, or public relations a plus
• WSI will not commence an immigration case or "sponsor" an individual for this position at this time (for example, H-1B or other employment‑based immigration).
• This role is not eligible for relocation assistance.
• The expected starting pay…