Senior PR & Communications Manager; Hybrid

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

📍Your Impact Starts Here

We’re looking for a Senior PR & Communications Manager to strengthen and amplify Homebase’s reputation as a trusted partner empowering small business teams to thrive. Reporting to the Director of Brand & Integrated Marketing, you’ll lead the strategy and execution of PR activities with the aim of expanding Homebase’s visibility and influence — turning data-insights into headlines, executives into thought leaders, and customer stories into proof of impact.

This is a hands‑on, fast‑paced role for a strategic storyteller who can balance communications vision with executional rigor — someone who thrives on crafting earned stories that break through the noise & amplify innovation.

• Drive PR and communications strategies that build awareness and credibility for Homebase across key audiences.

• Secure consistent national and regional media coverage that elevates Homebase’s profile in both local markets, the SMB SaaS category, and the broader tech industry.

• Lead communications planning and execution for company events, including virtual, in‑person, and industry activations.

• Identify and implement AI‑powered tools to streamline workflows, such as project tracking, earned media listening and monitoring, and reporting. Continually suggest & test new and emerging AI tools to enable PR/comms.

• Develop and implement long‑term strategies to amplify company content and proactively surface storytelling opportunities across earned, owned, and social channels.

• Own tactical execution of PR initiatives — from events to thought leadership — and continuously experiment with new approaches that strengthen visibility and engagement.

• Lead end‑to‑end PR for product and key campaign launches (Top Local Workplaces), including narrative development, messaging, materials, and media outreach.

• Position executives and internal experts as thought leaders through bylines, speaking opportunities, and strategic media placements.

• Oversee the creation and quality of press materials, ensuring all communications align with Homebase’s voice and messaging standards.

• Innovate new storytelling formats and channels to expand reach and engagement with target audiences.

• Management of outside agencies, as necessary.

• 8+ years of experience in PR or Communications, with a mix of agency and in‑house work (in‑house experience preferred)

• Demonstrated success driving brand visibility and reputation through earned media, award programs, and thought leadership.

• Established media relationships across business, technology, and local press, with familiarity in emerging media channels.

• Strong cross‑functional collaborator who can navigate complex organizations and partner effectively with content, brand, social and product teams.

• Experience developing executive communications, internal messaging, and reputation management programs.

• Data‑driven communicator skilled at defining and tracking metrics for brand perception, narrative impact, and executive visibility.

• Exceptional writer and editor capable of crafting compelling narratives across press, internal, and owned channels.

• Deep passion for supporting small businesses and helping our customers succeed—treating their stories and challenges as the heart of our brand.

These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• 💡
  Be Customer Obsessed – Solve problems with empathy and creativity.

• ⚡
  Move Fast, Learn Fast – Experiment, take action, and grow every day.

• 🎯
  Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

• 🏆
  Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

• 🏅
  Win Together – Put goals over roles, lead with trust, and connect to our…