Product Marketing Lead, Agents San Francisco, CA NY

Overview

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a rapidly growing group of researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

We’re looking for a Product Marketing Lead to own the go-to-market strategy for our first-party agent products—Claude.ai and Claude Code. This is a portfolio leadership role: you’ll shape positioning, drive launches, and ensure our agent products work together as a cohesive offering that wins in the enterprise market. The role sits at the intersection of product strategy and commercial execution: you’ll partner with Product to shape roadmaps, with Sales to arm them with narratives and tools, and with Marketing to amplify our story across channels.

If you’ve led product marketing for platform businesses, understand portfolio management across different user needs, and thrive in fast-moving environments, this role is for you.

• Manage the PMM teams that own the end-to-end go-to-market strategy for Claude.ai and Claude Code, including positioning, messaging, launch execution, and sales enablement
• Develop and maintain a unified portfolio narrative that shows how our agent products work together to serve enterprise needs
• Drive product launches that generate market momentum, from flagship releases to incremental feature updates
• Build deep market intelligence capabilities—understanding competitive dynamics, buyer needs, and emerging use cases—and translate insights into product and positioning recommendations
• Create sales enablement programs that equip our teams to win: battle cards, pitch materials, customer stories, and objection handling
• Partner with Product to influence roadmap priorities based on market feedback and competitive positioning
• Collaborate with demand generation and brand marketing to amplify product narratives across channels
• Establish and track success metrics that tie product marketing efforts to pipeline, revenue, and adoption outcomes
• Build relationships with key customers and prospects to gather insights and develop reference programs

• Have 10+ years of product marketing experience, with significant time spent on enterprise software or platform products
• Have led product marketing for a portfolio of products and understand how to create coherent narratives across multiple offerings
• Possess strong commercial instincts—you understand enterprise sales cycles, buyer journeys, and what it takes to win competitive deals
• Excel at crafting positioning and messaging that resonates with technical and business audiences alike
• Have a track record of successful product launches that drove measurable business impact
• Can operate at both strategic and tactical levels—comfortable setting vision and shipping
• Thrive in cross-functional environments and influence product roadmaps through market insights
• Are energized by ambiguity and moving fast in a rapidly evolving market

• Experience marketing AI/ML products or developer tools to enterprise buyers
• Background in both platform and application product marketing
• Experience building product marketing functions or teams from early stages
• Track record of marketing products in highly competitive, fast-moving markets
• Familiarity with enterprise productivity tools, developer workflows, or AI agents
• Experience working closely with sales teams on strategic deals

For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for relocation in the interim.

None. Applications will be reviewed on a rolling basis.

The annual compensation range for this role is $320,000 - $400,000 USD. Our total compensation package for full-time employees includes equity and benefits.

Education requirements: We require at least a Bachelor’s degree in a related field or equivalent experience.

Location-based hybrid policy: Cu…