Marketing Lead

Have hands-on exposure to multiple areas of growth and marketing
—you don’t need to be an expert in all of them, but you’re confident diving into any part of the process.

Naturally think in funnels
, run genuine experiments, and dislike fluffy or meaningless metrics.

Are motivated by building and scaling
, not simply keeping existing systems afloat.

Prefer being accountable for results
, not just busy work.

We’re looking for someone with broad experience across growth and marketing. You won’t need every skill on this list, but these are the kinds of strengths we get excited about.

Approach every channel with a scientific mindset
—hypothesize, test, measure, refine.

Establish, monitor, and report on end-to-end funnel metrics and KPIs
.

Partner with the team to translate product learnings and recruiting insights into experiments and campaigns.

Lead and expand cold outreach programs aimed at companies and high-caliber talent.

Own email infrastructure:
SPF, DKIM, DMARC
, domain warm-up, sender reputation, and deliverability.

Build, launch, and optimize paid acquisition campaigns (Meta, Linked In, and potentially Google).

Produce content quickly and consistently—blogs, newsletters, Linked In posts, social material, product stories, case studies, and testimonials.

Distribute content across organic channels
, newsletters, websites, and light paid placements.

Act as a guardian of brand voice
, copy quality, and overall visual polish.

Develop and execute SEO initiatives, including topic research
, on-page improvements, and internal linking strategies.

Manage and grow strategic partnerships
.

Plan and run both virtual and in-person events, ensuring strong attendance and engagement.