Marketing Director, EMEA

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We are a hybrid company with a focus on in‑person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.

As a Marketing Director, EMEA, you will lead Better Up’s marketing efforts from London, serving as the senior marketing leader across the region. You will accelerate brand awareness, demand generation, and revenue growth across key EMEA markets, driving the expansion of Better Up’s presence and helping us reach more organizations and individuals with our mission of human transformation.

We’re seeking a bold, hands‑on, and strategic leader to own the integrated EMEA go‑to‑market plan across demand generation, account‑based marketing, events, content, and product marketing. You will translate worldwide priorities into regional strategies, build scalable programs, and represent EMEA marketing in global leadership forums.

• Lead the Regional Marketing Strategy:
  Own the end‑to‑end EMEA marketing plan—driving brand awareness and pipeline growth through integrated, data‑driven initiatives.
• Be a Strategic Operator:
  Translate global priorities into regional strategies that fuel measurable business growth, customer engagement, and long‑term brand equity.
• Drive Demand at Scale:
  Partner with Sales and Revenue Marketing to build demand generation, ABM, and field programs that influence high‑value accounts and accelerate revenue.
• Champion Local Relevance:
  Tailor our message, campaigns, and experiences to the unique cultural and business nuances across EMEA markets.
• Build Executive Visibility:
  Represent EMEA marketing in global leadership forums, bringing regional insight and innovation to the global go‑to‑market strategy.
• Deliver Exceptional Experiences:
  Oversee flagship events, executive round tables, and thought leadership activations that position Better Up as the category leader in human transformation.
• Measure and Optimize:
  Use analytics and insight to track ROI, performance, and growth across every channel and market.
• Build and Scale the Team:
  Recruit, develop, and inspire a world‑class regional marketing organization as the business scales.

• 10+ years of B2B marketing experience, ideally in SaaS or technology sectors, with proven success leading across multiple EMEA markets.
• Demonstrated ability to build and scale marketing programs that drive measurable business impact in partnership with Sales.
• Experience leading marketing for a US‑based global technology startup and adapting strategy for regional success.
• Deep expertise in demand generation, ABM, field marketing, and localized content strategy.
• Track record of operating both strategically and tactically in fast‑paced, high‑growth environments.
• Strong leadership, collaboration, and communication skills—able to influence across global teams and executive stakeholders.
• Analytical mindset, financial acumen, and fluency in key marketing platforms (Salesforce, Marketo/Hub Spot, 6sense/Demandbase).
• A growth mindset and deep cultural intelligence across EMEA markets.
• Willingness to be in the London office at least two days a week, travel across EMEA and periodically to the US.

• Purpose‑driven work that changes lives and organizations.
• A personal Better Up Coach for every employee.
• A collaborative, values‑led culture where growth and authenticity matter.
• Competitive compensation, equity, and benefits.
• Global exposure and the opportunity to shape Better Up’s next phase of growth in EMEA.

• Annual leave:
  Flexible time off—25 days of annual leave + 8 UK public holidays.
• Pension:
  Generous employer pension contribution.
• Healthcare:
  Private medical insurance option.
• Well‑being:
  Access to Better Up coaching for you and a friend/family member.
• Flexible working:
  Hybrid work, with 2 days minimum in office (or 8 days per month).
• Free lunch:
  Available in office Tuesday and Thursday, along with daily…