Product Marketing Manager Job San Francisco area,California USA,Marketing / Advertising / PR

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Fabletics, Chime, and hundreds more—to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services are pushing the industry forward, enabling businesses of any size to advertise on TV.

Named one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine, Tatari is experiencing rapid growth. Our executive team is comprised of former founders and senior leaders at fast-rising startups like Shazam, True Car, AdapTV, and Live Rail and larger, more established tech companies like Amazon, Google, Meta, Microsoft, and Yahoo.

Tatari is looking for an experienced Product Marketing Manager (“PMM”). In this role, you will have high visibility and influence, focusing on both inbound and outbound product marketing initiatives. You will partner with our product, engineering, sales, and marketing teams to build, launch, and drive the adoption of new products and features, and identify opportunities to improve the brand experience throughout the customer journey.

The right candidate is user-focused and process-oriented, with a proven track record in product marketing in advertising technology and/or enterprise software. This person will have the opportunity to work across a range of products, and experience in the TV measurement/attribution and programmatic media buying space is a plus.

Responsibilities:

Collaborate with product managers and own the go-to-market efforts for current and future products, features and service offerings

Develop product messaging and positioning that sets Tatari apart from competitors and demonstrates understanding of our customers’ needs

Communicate product and feature benefits through internal documents and presentations and externally through materials that can be used by our client-facing teams

Build sales & marketing assets that communicate the customer story including videos, case studies, testimonials & more

Summarize customer feedback and engage with product and engineering teams to ensure that the “voice of the customer” is being incorporated into the product roadmap

Partner with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

Qualifications:

At least 4 years of experience in a product marketing role

Experience leading cross-functional initiatives, communicating your strategy and vision, and driving the execution of all tactics

Experience in soliciting customer feedback, gathering insights, and creating actionable plans to maximize product awareness

Experience using tools such as Hubspot, Pendo, Mix Panel, Storylane, and Confluence

A strong writer who can distill complex concepts and topics and write with the customer in mind

Data-driven in how you approach and measure your work

Bonus points for experience in the ad tech, video advertising, or measurement/attribution space

Benefits:

Total compensation ($110,000 - $150,000/Annually)

Equity compensation

Health insurance coverage for you and your dependents

401K, FSA, and commuter benefits

$150 monthly spending account

$1,000 annual continued education benefit

$500 Newbie Productivity Perk

Unlimited PTO and sick days

Monthly Company Wellness Day Off

Snacks, drinks, and catered lunches at the office

Team building events

Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

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